There's something on the forums that makes me laugh every time I read it and it's when people throw out 'free engraving' as an incentive to buy an iPod from the Apple Store at a significantly higher price than one would pay at a regular big box retailer. Granted, iPods occupy the higher, if not highest, tiers in available consumer media players available to the public and you'll pay top dollar for it wherever you purchase it relative to other brands. But in the end it's still a pretty utilitarian appliance, with a utilitarian function no matter how pretty you think it looks. In my mind, an iPod doesn't really equate in the same way to jewelery, watches, other body adornments or mementos that you'd find proudly displayed in a case somewhere. Getting an iPod engraved almost seems as silly as getting a refrigerator, television or vacuum cleaner done. It looks tacky, ghetto and slightly hoodrich. So why do people engrave their iPods when chances are it'll be covered up by a case anyways and a card and perhaps a nice bow would equally suffice if it were a gift? Is it an outlet for people's sense of self importance and shallowness? ty.