First off my Gen 1 iPhone isn't bricked, it has all my contacts, music, apps, etc. Basically it is synced to the backup of my phone prior to updating. So when I updated it took forever for it to do its thing and reinstall. Then the screen popped up that said continue as new phone or sync to my backup that was about an hour old. I chose re-sync. About 2 hours later it was finally done. But again in iTunes it's the same screen, continue as new phone or use my last back up. There is no drop down menu for the phone so that I can change the apps or add podcasts or anything. It's just stuck to that last back up. Am I alone? I've tried rebooting the computer, the phone, and restarting iTunes. Everytime I plug in the phone via USB it gives me the new phone or re-sync option. I haven't restored from scratch again yet because I haven't had 3 hours to dedicate to doing it! When I get home from work I'll try again and update the thread for anyone who's in the same boat.