What does GPS cost to install? A few dollars? Surely storing Google Maps is free and can't take up more than 1GB of space for those who want to download them. There is going to come a time when iPod growth slows substantially unless significant value isn't continually added. Sure, they can and no doubt will lower the price as they usually do, while increasing storage capacity, but for very little money, they can add this significant feature to the flagship of the iPod family and offer yet another device (competing with stand-alone GPS devices while offering music, video, etc.) for a very small bump in actual cost. Given the new case, putting in the GPS antenna (and chip) will obviously be no challenge at all. Therefore I predict that from September 9th on, iPod Touches will feature GPS (and probably cameras too). Surprised that Rose missed this.