I wish carriers would adopt the most used method for paying for something. Just pay for what you use just like gas, electricity, food, water, beer,..... If you use 100GB then you just pay for that amount and not be throttled or cut off. Could charge in 1GB blocks. The problem is 90% don't come close to using their allotted amounts so under a pay for what you use the carriers would make less money. The carries want it both ways. Charging for unused data on most and limiting excessive use of data on those who use it.
I never like to say there is no chance for something like this to happen because, frankly, I just don't have the information to say that with any certainty. I would suspect that even if they did have the means to bring it back, so long as they are pulling in customers that are paying their bills under limited data plans, they will have no incentive to bring back unlimited. Why charge people less for more when they are willing to pay more for less?
It happened with minutes. Remember when minutes plans were really expensive? Me too..
Now we have a shxt load of minutes of rollover thanks to mobile to mobile
Interesting. Are the carriers that are currently offering unlimited in the UK hurting for more customers?
Two out of the five major carriers in the UK offer genuine, 100% unlimited data (including Tethering):
Three and T-Mobile.
T-Mobile merged with another network (Orange) in 2010, and combined they are now the largest. That suggests to me that offering unlimited has little to do with them needing new customers.
Three is the smallest network (but growing at the fastest rate), but they take the attitude that capacity problems cannot be solved with monthly data caps*
Giffgaff as mentioned earlier is an MVNO that offers "unlimited" data, but Tethering isn't allowed and it's said that customers will be disconnected if they regularly use "too much" data. They only offer prepaid plans as well.
New advertising rules brought in at the start of April mean that you can't offer a product that is "unlimited" unless it genuinely is. Any hidden caps, fair usage policies or throttling must be prominently advertised.
*If you have 100 people all wanting to use 50MB of data in the same place at the same time, no cap is going to help with that. Three uses demand based traffic management. Each cell site is individually managed, with customers only being throttled when the site they are using doesn't have enough capacity.
I should note that both T-Mobile and Three pitch it as part of their "everything" packages (T-Mobile's "The Full Monty" and Three's "The One Plan", where you get everything you could "possibly" need included (although that's really not true). It's not something everyone gets as standard.
...Today gas is $80/barrel and you pay X amount per gallon. Tomorrow they might announce an increase to $90/barrel and the gas that is still sitting in the pump at the station increases 5 or 10 cents, even though they paid the lower price to get it there. That gasoline at a higher price is at best weeks away from your tank but your already paying for it now. Sorry, sensitive topic with me haha...
The world never had truly unlimited data. It was just a 'use all you want because there's no way you can use enough to hurt our bottom line'. Then smartphones came around and things changed.
Half the problem is the US and Canadian carriers are pretty much committing day light robbery. Many around the world pay half the price. For example in the uk you can get the iPhone for free on around a 48usd contract and practically have unlimited everything including data with tethering.
OT:But your analogue is one sided flawed. What about when the price goes down as it is now? Do you want to sit at the pumps for a few weeks waiting on the less expensive gas to arrive?