It is the only Apple cable I am having pad luck with - I have the 2m version which is even more expensive, and first I los it an the charger while traveling in Italy, and could not find USB C cables/chargers *anywhere* until we made it back to Rome. Then the new one has stopped working 6 months later...I have the Apple USB-C to Lightning cable, and it's much thicker and less flimsy than the USB-A one. It's still expensive, but at least the build quality appears to be better. Would rather buy from Anker, though.
It's funny because people keep complaining about the regular Apple Lightning cables, and those have lasted for years for me, no problems.