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It’s kind of funny how the general consensus is how terrible the Hulu app is (which I agree). How does a company release a design like that where people feel it’s almost not useable? Was their feedback so bias during initial testing that they got the wrong idea?

Any time the UI makes it difficult to browse for new shows and make it seem like Hulu has only 20 shows available, you’ve got a problem.
How?
Just like all corporations they have roundtables and say we want all your opinions about this and they don’t really listen the big shots and executives call all the shots whether it’s a good idea or not. Make the employees feel like their giving valuable feedback then the execs still do what they want.
 
I’ve been close to cancelling my Hulu subscription because it’s so hard to find things in their “unique” UI.
I gave up on Hulu's current generation of UI (but not on the service), at least on the Apple TV, and have been happily watching shows on Hulu, Netflix, and iTunes using WatchAid as a front-end (a task that ought to be handled by Apple's "TV" app, but I find it a little too imposing, on the order in which it thinks I should watch things, and various other bits). The WatchAid app has a list of the shows I watch, and the seasons/episodes I've seen of each. I go into the app, choose a show, watch an episode or two (it redirects into the right spot in the appropriate service-specific app), then back to WatchAid afterwards where the episodes get marked as watched, and I can choose what to watch next. And the interface only shows the shows I've chosen to watch, nothing else. Clean and simple.
 
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