I've tried to ignore the rumors of an Apple Watch 2 in '16. A watch doesn't seem like something that you'd want to upgrade too often. I would personally be happy with 2 years or so. I believe that competition, technological advances and the economy, just to name a few, will influence the model life-cycle. If a 2016 model change occurs, it would be great if Apple would give some kind of incentive to those who helped advertise and grow this product. I'm not holding my breath though. I was able to sell the first iphone and upgrade for much less than full price, but i'm concerned that I might take it in the shorts on the first watch. Thanks for letting me whine, plead & moan.