Just in case it hasn't been linked to already in this thread (don't think I saw it) - Macworld.com have 'lab tested' the battery life of the new Macbook Airs, and compared the 'ultimate' configure-to-order (so with the i7) against the standard configuration, and found them pretty comparable (11mins longer on the movie test for the standard config, though that also had less RAM and a smaller hard-drive).
http://www.macworld.com/article/2042376/lab-tested-new-macbook-air-offers-best-battery-life-of-any-apple-laptop.html
Hope that's some help - I'm still holding out for the 'back-to-school' offer to be announced before making a final decision!
I'm waiting for the test on both 2013 i5 vs i7 models