There are reasons to purchase kits for use in dual channel and triple channel systems. When you buy two seperate sticks of RAM, the actual chips on the RAM may be different, and that can negatively impact overall memory performance. If you go and look at the PNY RAM Best Buy is selling, you'll probably see that there's different chips on each stick. I've worked at both Best Buy and CompUSA in the past, so I've seen this on multiple occasions. Because memory kits are matched not only by speed and size, but by the chips on the sticks themselves, you are insuring the best possible performance.