Apple's rejection of "Life Decisions" app due to obscene content I don't know how many nice little bikini, asian or whatever girls apps are in the app store. Apple doesn't seem to have any problems with these (why should they). Our harmless app "Life Decisions" had more difficulties to pass the "Apple clean" test. Guess why? We introduced a new categories in our latest update called "sex" to get answers/recommendations on this life influencing and highly relevant topic. This was maybe a bit to courageous. We also used a condom to illustrate the category. That has been too much. We finally renamed it to "pleasure" and changed some of the potential answers. After two rejections they finally approved it. If you are building an app, make sure not to use any words e.g. sex, condoms, viagra.