Why is it unfair? Apple had communicated that the US was the first other nations were to occur in the future. You bought a non-US apple watch in another country.
I think you misunderstand. Yes, US first, but what about the US people who bought an Apple product outside the US?
Where did Apple explain it's hardware specific?
Where is the warning stating you should not buy from abroad or the ECG won't work?
Where was the documentation on how it would work, especially since people were buying the AW4 on faith the ECG would come soon.
If anything, there was the public presumption that it's just a region change which Apple didn't address. Apple quote MLK all the time and to stick it back at them,
it's what they didn't say that hurts these people. It's what's not said which they could have clearly stipulated that makes this bad.
I even heard Apple store employees tell customers activating the ECG is just a region change -
that's an indication of what the perception was due to the purposeful lack of information Apple gave.
What happens to everyone who bought the AW4 thinking the ECG is just weeks away so they got a device prepared, sold their old watch to get a good price, had a birthday or gift, etc. These are the people left out who probably were the first to adopt because they wanted to use the ECG feature which they are now locked out from.
This just looks to me is Apple was looking to make quick sales figures for a new product launch or trying to drive up export sales of US watches. To the average American consumer buying or family member gifting, they see 'oh, ECG coming soon' and they buy.