The Apple route you’re talking about would of course work.
That there are a ridiculous amount of crappy USB-C cables is certainly true. It’s been true of all USB cables, USB-C just seems to be fairing worse from the low quality no-names than before.
But, stick to good cables and you won’t have a problem whoever you buy them from. Third party manufacturers such as Anker make quality cables, without the severe wallet dent.
But as with anything there’s a simple rule of thumb to go by. If a price looks too good to be true, it usually is, so avoid it.