I refuse to buy iTunes HD. It's compressed 720p and costs too much. I rip my Blu Rays as MKV files and they're of excellent quality, and I'll be willing to downgrade them to 720p, just not at the price and low quality compression Apple offers. Unfortunately Apple does not support this in iTunes. Anyone imagine it will make its way in eventually? Much better HD filetype than .MOVs. If not, the new iPad has drag and drop mountable storage support. Anyone imagine I can drop .MKV files into the app's folder when my iPad is mounted and the app can play them? Really want the iPad, but this is a really dampening feature for me. That beautiful HD screen only being able to play iTunes content that doesn't do justice to HD or the price. Thanks!