So I'm looking to develop my first iOS app. As a non-programmer, I'll be relying exclusively on the knowledge of a developer. So I've been reading and learning about the SDK. But to be honest, it's above my pay grade and it's not what I enjoy. That said, I wanted to throw this out there and ask what most feel is the best approach for a basic contacts type app. Naturally employing a design with custom graphics will allow for greater branding and uniqueness. Using the standard built-in UI elements provided by the SDK will I assume be much simplier and possibly the smarter route. I suspect it will be cheaper to produce too. Would love any pros and cons to each.