So let me get this straight. Apple was selling their Bumper case for $49 on the Apple storen not long ago. Yet the other case choices with their free case program, can be had for around $16. Seems to me Apple should allows us to pick a case at the same price point that they are selling the Bumper for. I think most people want a case that protects the back of their iPhone 4 and Apple knowing this is trying cheap their way through this whole free case program thing. What they should have done is offer their Bumper case or a lessor amount in cash as the choices, letting the consumer buy whatever case they want with the money.