I called today and stopped into a Verizon store since i purchased an iphone 4 back in February 2011 and was told i must wait until my October upgrade eligible date of 10-07-12 before i can purchase my iphone 5 otherwise i would have to pay full price. I'm surprised Verizon isn't letting everyone who purchased the iphone 4 back in February of 2011 get an iphone 5 on the release date.