I get where you're coming from and nothing you're saying is wrong. But for the last 2 years at least I've remained on the More Everything plab, and paid something like $80 more versus a comparable Verizon XL plan, in order to receive these subsidies. I would've switched 2 years ago since they're so much cheaper, but after accounting for the $450 subsidies the new plans came out more expensive than More Everything plans when looking at the total dollars I was paying Verizon over those 2 years(not surprising, they switched to a model which made them more money).
By Verizon doing this out of the blue, all those increased $80 monthly payments over the last 2 years were for absolutely no reason. In my situation, which I agree is pretty specific, this ended up screwing me pretty bad. Yesterday I had 2 different lines for which I was eligible to upgrade to an iPhone for $200. Today it's $650.