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Verizon Goes on Offensive Against iPhone Again With 'Droid Does' Teasers
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Jobs on the job
Thank you for your vote of approval Doctor Q. I'm used to getting stick on here and elsewhere on the net for being forthright.
My guess [before actually reading Leander Kearney's biog.] is that Jobs is very hands on with the ads too.
But of course our Steve is no techie - not really. Woz is and, er... always was [!] 100% techie. He thankfully has absolutely no interest in running anything more complicated than a school class. And we should love him for that imo.
I'm sure Jobs is as tyrannical a desk thumper and corridor screamer as he's rumoured to be. But he's also very often blessed with being the personification of the true value of being right in a given situation.
Marketing is what Steve Jobs is all about. And, I'd go as far as to say that Steve is marketing in its purest state. Advertising, like selling, is just one element of marketing - a process that begins with asking the right questions of the right people. And of course, in Apple's case, this refers to users and user experience.
So, I believe Jobs instinct for what will work in an ad is as good as it gets, mainly because I'm equally sure he recognises, values and utilises exhaustive testing before releasing ads.
Thank you for your vote of approval Doctor Q. I'm used to getting stick on here and elsewhere on the net for being forthright.
My guess [before actually reading Leander Kearney's biog.] is that Jobs is very hands on with the ads too.
But of course our Steve is no techie - not really. Woz is and, er... always was [!] 100% techie. He thankfully has absolutely no interest in running anything more complicated than a school class. And we should love him for that imo.
I'm sure Jobs is as tyrannical a desk thumper and corridor screamer as he's rumoured to be. But he's also very often blessed with being the personification of the true value of being right in a given situation.
Marketing is what Steve Jobs is all about. And, I'd go as far as to say that Steve is marketing in its purest state. Advertising, like selling, is just one element of marketing - a process that begins with asking the right questions of the right people. And of course, in Apple's case, this refers to users and user experience.
So, I believe Jobs instinct for what will work in an ad is as good as it gets, mainly because I'm equally sure he recognises, values and utilises exhaustive testing before releasing ads.
Marketing definition
Thank you too for your kind words schwell.
I totally agree. But if we were setting off for Dublin, we wouldn't be starting from here, would we!
A lot of people think marketing is selling. It isn't and it never was. Yet when sales got a bad rep [no pun intended] sometime back in the last century, all sales departments were renamed 'Marketing' as a sort of faux promotion and social elevation those involved neither understood nor deserved - mainly because no actual marketing activity was involved.
Marketing's first task is to study users' habits, look at the technology that's currently available and emerging, liaise with software and hardware developers, and between them come up with something that will sell.
The intelligent way to take all this forward is to then release products that actually fulfill a need we didn't always know we had, yet was always there in the features and functions not available from others, and wish-lists of a million users.
Microsoft is a perfect example of the complete antitheses of this [intelligent marketing] process. Why? Because there's an opinionated geek at the helm/ Well, there was. Now there's a used car salesman! I really don't know what's worse.
Playing catchup with every release, from XP, Vista and Windows 7 to Zune and all the other crapology is embarrassing to watch.
Thank you too for your kind words schwell.
I totally agree. But if we were setting off for Dublin, we wouldn't be starting from here, would we!
A lot of people think marketing is selling. It isn't and it never was. Yet when sales got a bad rep [no pun intended] sometime back in the last century, all sales departments were renamed 'Marketing' as a sort of faux promotion and social elevation those involved neither understood nor deserved - mainly because no actual marketing activity was involved.
Marketing's first task is to study users' habits, look at the technology that's currently available and emerging, liaise with software and hardware developers, and between them come up with something that will sell.
The intelligent way to take all this forward is to then release products that actually fulfill a need we didn't always know we had, yet was always there in the features and functions not available from others, and wish-lists of a million users.
Microsoft is a perfect example of the complete antitheses of this [intelligent marketing] process. Why? Because there's an opinionated geek at the helm/ Well, there was. Now there's a used car salesman! I really don't know what's worse.
Playing catchup with every release, from XP, Vista and Windows 7 to Zune and all the other crapology is embarrassing to watch.
As far as which type is preferred, yes, it's to each his own.
But for Verizon to advertise inclusion of a touchscreen keyboard in the iPhone as a shortcoming is pretty hilarious, to me.
There are many consumers who passed on the iphone because of the lack of a physical keyboard.
That's because it's personal preference.
What I'm saying is it's funny to me to advertise a touchscreen keyboard as a negative feature, regardless of personal preference, when it's generally considered as a positive advancement in technology. It's like irony.
You say "lack" of a physical keyboard. It's not a shortcoming, it's a different choice in type.
Someone has created a riposte to the iDon't commercial, called iDon't Care:
http://www.youtube.com/watch?v=RTtEeTuc1Hw
http://www.youtube.com/watch?v=RTtEeTuc1Hw
It's hilarious that somebody pointed out that competition is good and then mentioned that most of the apps in the app store are crap. An app store with >85K apps with most of them being crap and probably 10% of them being excellent app is the direct result of competition brought by Apple's opening of the app store. If not, you will have 100% app made by Apple and everyone will be using that 10 or less apps and probably won't fit the needs from all of us.
Will you buy a fart app for $9.99? or even $0.99? I guess most of you won't. Competition is really nice.
Will you buy a fart app for $9.99? or even $0.99? I guess most of you won't. Competition is really nice.
The more I look into the Droid it's an amazing feature set.
First off it's apparently fast, nice UI, spec sheet is great and most importantly I might actually get good coverage in my area, not to mention 3G.
I have questions and concerns but they are mostly minor, early previews seem to say it's the best phone since the iPhone.
I wonder how Verizon prices this though, they should learn from the Pre and charge $200 and put it right with the 3GS instead of rebates and other bullcrap that just turns consumers off. I'd also want to see plan prices and options, one thing that would totally sell me was a less linear options. I don't honestly use minutes enough to justify spending so much on them a month, but I highly doubt they will be giving any breaks. I'm also really worried about a deposit, since AT&T wanted $500 I'm almost sure that it's similar figures.
First off it's apparently fast, nice UI, spec sheet is great and most importantly I might actually get good coverage in my area, not to mention 3G.
I have questions and concerns but they are mostly minor, early previews seem to say it's the best phone since the iPhone.
I wonder how Verizon prices this though, they should learn from the Pre and charge $200 and put it right with the 3GS instead of rebates and other bullcrap that just turns consumers off. I'd also want to see plan prices and options, one thing that would totally sell me was a less linear options. I don't honestly use minutes enough to justify spending so much on them a month, but I highly doubt they will be giving any breaks. I'm also really worried about a deposit, since AT&T wanted $500 I'm almost sure that it's similar figures.