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I think it's hilarious how Verizon gets forced, kicking and screaming, to offer more value as its competitors pinch them. Like other concessions from the old V, these are half of what they need to accomplish, to stem the tide.
At least they stopped charging a monthly fee for using a Bluetooth Headset (Yes for Bluetooth audio and not the tethering that everyone thinks I am confusing it with). Or like Sprint would charged for your phone's voice dialing (and no I do not mean the audio dialing service that was available in the late 90's)
[doublepost=1493175414][/doublepost]
I get unlimited data 2 lines in T-Mobile, HD, 10 GB tethering, can roam in most countries all for 100 no thanks and this includes taxes.
Just took a trip outside of the US and everyone that came with me had T-Mobile and I shutoff my carrier service to make sure ATT didn't rape me with charges. They did send me 2 SMS messages as soon as I turned off airplane mode. Your bill is due (aka gotcha trying to leaving the country!) and for $10 a day you can use your plan while away.
 
You could start a download or video on the 1st of the month and would still be downloading on the 28th, 29th, 30th, or 31st. No additional cost nor would data stop flowing. b Just because YOU INCORRECTLY assume LTE or high speed does not make the offering not unlimited. It is unlimited. You can use data 24/7 for however many days are in your billing period.
[doublepost=1493162490][/doublepost]

No, it's like when you go to the restaurant for "all you can eat xxx" and you get the first plate and it's huge. You order more and the portion is now 1/2 or 1/4 of the original. You can sit there all day eating if you like. But they are not giving you full size portions each time. Why is this so hard for people to understand???
"Unlimited" includes not throttling the speed of connection in any time and anywhere. So, they don't agree this "umlimited" thing because speed is limited after a threshold.

What you don't understand is what the word "unlimited" mean literally.
 
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Our family is on the new Verizon unlimited plan and most of us break 40gb a month and I have not seen any throttling yet.

Funny part is a few coworkers switched to T-Mobile and we always compare data speeds and signal.

T mobil absolutely sucks compared to Verizon.he gets 45mb inside our work near the door and takes literally 2 steps to the right and goes to edge.then 3 steps further down gets let 4 bars then 2 more feet over drops to 1 bar then edge and it's like that everywhere we go.

Verizon never ever leaves lte and stays solid bars inside buildings.

He was bragging about getting 115mb outside and literally took 5 feet inside the door and it went to edge and this is on a brand new galaxy s8.
[doublepost=1493177871][/doublepost]I'm on the new plan and I'm already at 22.85 gb and 15 days left on my billing cycle and just got 40mb speed test and it's cloudy and poring out now and only 2 bars signal.

T mobile would not get anywhere near my speeds with 2 bars and raining out.

It's funny watching that CEO brag about getting the new 600mhz band and saying dumb and dumber didn't show up.

Lmfao it's because Verizon already bought the 700 mhz band and has had it implemented and running for the past 10 years lol and AT&T bought the 750 mhz band and is already up and running also.

He keeps bragging about his speeds on the 1700mhz and 1900mhz bands but those frequencies can't freaking go past card board and the second u step foot inside a building your service goes to absolute ****.

Verizon owns the hell out of everyone with the lower band and penetrates anything in it's path.

T-Mobile will compete in about 5 years when they actually get towers up running the new 600 band they just bought.
 
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Some of you need to stop with the fake news type spin. Verizon does offer unlimited data. Just because said data may not be LTE 100% of the time does not negate the fact that the cellular data is unlimited.

Learn to read. Facts are important.
Just had to get the dictionary definition before I replied to you;
not limited or restricted in terms of number, quantity, or extent: offshore reserves of gas and oil are not unlimited.
Also some very basic maths and a very much over simplified example can help you learn something today……..
Let’s suppose Verizon have two speeds - 3G which is 1MB/day and 4G which is 10MB/day. Their new plan says unlimited until you’ve consumed 10MB.
So on day one you consume 10MB on 4G, and for the remaining 30 days you consume 1MB/day on 3G. Total for the month is 10+ 30x1 = 40MB. In scenario two you consume 10MB per day on 4G. Total for the month is 310MB.

How is one plan that allows you to consume 40MB called unlimited when they can clearly supply up to 310MB on their network? It’s semantics and you’ve bought it. They should just call it the 40MB plan and stop this farting about.
 
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You could start a download or video on the 1st of the month and would still be downloading on the 28th, 29th, 30th, or 31st. No additional cost nor would data stop flowing. b Just because YOU INCORRECTLY assume LTE or high speed does not make the offering not unlimited. It is unlimited. You can use data 24/7 for however many days are in your billing period.
[doublepost=1493162490][/doublepost]

No, it's like when you go to the restaurant for "all you can eat xxx" and you get the first plate and it's huge. You order more and the portion is now 1/2 or 1/4 of the original. You can sit there all day eating if you like. But they are not giving you full size portions each time. Why is this so hard for people to understand???
He said buffet. You usually serve yourself at buffets, so your example is irrelevant. And there is a huge difference from eating and doing business on a network that supposedly offers "unlimited" data. When they throttle you, they are limiting your data each month. I don't know about you, but time is money. Hopefully this isn't too hard for you to understand.
 
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Why buy a crippled phone when the Verizon/sim free are available?
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Not on prepaid you don't, so your experience really isn't relevant to this thread.
[doublepost=1493169253][/doublepost]
Have you compared the PREPAID unlimited plans from AT&T, Verizon, and Tmobile? This plan beats them by a long shot, not even comparing coverage. Look for yourself.

I am on T-Mobile prepaid. 2 lines unlimited data with 7gb tethering each for $100. This Verizon plan is not a good deal. When you're prepaying the deal should be better than when you're on postpaid plans.
[doublepost=1493205773][/doublepost]
Our family is on the new Verizon unlimited plan and most of us break 40gb a month and I have not seen any throttling yet.

Funny part is a few coworkers switched to T-Mobile and we always compare data speeds and signal.

T mobil absolutely sucks compared to Verizon.he gets 45mb inside our work near the door and takes literally 2 steps to the right and goes to edge.then 3 steps further down gets let 4 bars then 2 more feet over drops to 1 bar then edge and it's like that everywhere we go.

Verizon never ever leaves lte and stays solid bars inside buildings.

He was bragging about getting 115mb outside and literally took 5 feet inside the door and it went to edge and this is on a brand new galaxy s8.
[doublepost=1493177871][/doublepost]I'm on the new plan and I'm already at 22.85 gb and 15 days left on my billing cycle and just got 40mb speed test and it's cloudy and poring out now and only 2 bars signal.

T mobile would not get anywhere near my speeds with 2 bars and raining out.

It's funny watching that CEO brag about getting the new 600mhz band and saying dumb and dumber didn't show up.

Lmfao it's because Verizon already bought the 700 mhz band and has had it implemented and running for the past 10 years lol and AT&T bought the 750 mhz band and is already up and running also.

He keeps bragging about his speeds on the 1700mhz and 1900mhz bands but those frequencies can't freaking go past card board and the second u step foot inside a building your service goes to absolute ****.

Verizon owns the hell out of everyone with the lower band and penetrates anything in it's path.

T-Mobile will compete in about 5 years when they actually get towers up running the new 600 band they just bought.
Were you and your friend using the same phone? If not then your observations are nothing more than anecdotal. Having said that, its no secret that version has the best coverage and signal strength. The question is whether that's necessary for you and many people can say no to that. If your work has wifi then Verizon's signal strength becomes a non issue for those people.
 
I am on T-Mobile prepaid. 2 lines unlimited data with 7gb tethering each for $100. This Verizon plan is not a good deal. When you're prepaying the deal should be better than when you're on postpaid plans.
[doublepost=1493205773][/doublepost]
Were you and your friend using the same phone? If not then your observations are nothing more than anecdotal. Having said that, its no secret that version has the best coverage and signal strength. The question is whether that's necessary for you and many people can say no to that. If your work has wifi then Verizon's signal strength becomes a non issue for those people.

Yes we both just got galaxy s8s it's the same story everywhere we go and we are in a major city area that has good signal out side but sucks ass the second you go in a building.

I almost left Verizon until I saw first hand how T-Mobile was

I have never used Wi-Fi and never need to on my Verizon plan.

We have 6 lines on Verizon and it's 245 a month all in
 
Verizon - where unlimited isn't unlimited, 1GB Fiber isn't 1GB and you as a customer aren't treated like a customer....
... And they just spent the last ?6 years? (charitably) trying to convince us that Unlimited Data wasn't possible. Fighting, abusing, and just unilaterally cancelling those who dared to challenge their BS.

No, no. Ignore everything and all our actions in the past -- and just swallow our new line of BS:
"In just months, Verizon has transformed its prepaid offerings to make it easier and more affordable for customers to get access to the best network at a great value, no matter how much data they need," said Tami Erwin, executive vice president of operations for Verizon. "This plan is all about giving our prepaid customers more choice. With data plans from as little as 2 GB to unlimited data, we've got a plan that fits your needs."
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Unlimited, as a word, means 'without limits'. If you choose to interpret unlimited as whatever Verizon decide it is, that's up to you, but it doesn't make others "trolls" for wanting to stick to the usual definition of the word where it means 'without limits'.
Ok sure, but not everyone has agreed that actual unlimited is actually feasible or even good over all. "The more people that signup and use unlimited, just slow everything down for everyone else." That's what people still say today and what Verizon and AT&T both tried to sell for the past 6+ years as the reason for discontinuing unlimited.

The network needs to be available for everyone. While Verizon and AT&T absolutely were greedy and took advantage of this problem for their own gain (300 meg data plans with $20/25 overage fees for only 300meg extra data) -- The phrase, "A few bad apples will spoil the whole bunch." still absolutely applies. We're never again going to have unencumbered "Unlimited Data" because the internet isn't low resolution pixilated graphics and video anymore and because certain people will attempt to use their cellular carrier as an ISP.
 
He said buffet. You usually serve yourself at buffets, so your example is irrelevant. And there is a huge difference from eating and doing business on a network that supposedly offers "unlimited" data. When they throttle you, they are limiting your data each month. I don't know about you, but time is money. Hopefully this isn't too hard for you to understand.

First of all his example is wrong as it's not the model that they are using. So you are wrong.

And second of all they are not offering unlimited high speed data. They are offering and providing unlimited data with no guaranteed SLA. If you want that then you pay. Why is that so hard for you to understand? The data is indeed unlimited. Just because it doesn't fit into your wants does not mean it is not what they are offering.

If time is money to you then stop being cheap and pony up for the plans that offer buckets of guaranteed speed.
[doublepost=1493213472][/doublepost]
"Unlimited" includes not throttling the speed of connection in any time and anywhere. So, they don't agree this "umlimited" thing because speed is limited after a threshold.

What you don't understand is what the word "unlimited" mean literally.


Really? http://www.dictionary.com/browse/unlimited?s=t
See more synonyms on Thesaurus.com
adjective
1.
not limited; unrestricted; unconfined:
unlimited trade.
2.
boundless; infinite; vast:
the unlimited skies.
3.
without any qualification or exception; unconditional.

They are offering unlimited data. The data is:
1. not limited
2. Boundless
3. Without any qualification.

The amount of data is unlimited. The speed is not - they don't say "unlimited high speed data".

It really is a simple concept.
 
Ok sure, but not everyone has agreed that actual unlimited is actually feasible or even good over all. "The more people that signup and use unlimited, just slow everything down for everyone else." That's what people still say today and what Verizon and AT&T both tried to sell for the past 6+ years as the reason for discontinuing unlimited.

The network needs to be available for everyone. While Verizon and AT&T absolutely were greedy and took advantage of this problem for their own gain (300 meg data plans with $20/25 overage fees for only 300meg extra data) -- The phrase, "A few bad apples will spoil the whole bunch." still absolutely applies. We're never again going to have unencumbered "Unlimited Data" because the internet isn't low resolution pixilated graphics and video anymore and because certain people will attempt to use their cellular carrier as an ISP.

Uh-huh. Yep. I agree with all of that. So they shouldn't call it 'Unlimited'. That's all I've ever really been saying about all these plans.

They are offering unlimited data. The data is:
1. not limited
2. Boundless
3. Without any qualification.

The amount of data is unlimited. The speed is not - they don't say "unlimited high speed data".

It really is a simple concept.

Speed dictates the amount of data one can actually use. So it isn't unlimited.
The amount of data is bound by the speed you can access it.
An artificially imposed change in speed based on how much data you have consumed is a qualification. Therefore it is not unlimited.

They want you to believe that data speed and amount of data are separate things, but they are not. The two things are inextricably connected. We consume data in the context of time passing. The plan they offer is based around paying for a set amount of time (usually a monthly billing cycle). So even at the top theoretical speeds possible within the laws of physics, 'unlimited' data is impossible. At variable speeds they choose/feel the need to impose, depending on how much data you have already consumed, to call it 'unlimited' data is a joke.
 
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Speed dictates the amount of data one can actually use. So it isn't unlimited.
The amount of data is bound by the speed you can access it.
An artificially imposed change in speed based on how much data you have consumed is a qualification. Therefore it is not unlimited.

They are not offering unlimited high speed data. READ it again. They are offering unlimited data with 0 speed guarantees. As in the data will not stop flowing no matter how much you are using. That is what they are offering, 24/7 flow of data. Speeds will change based on usage.

I seriously don't understand how this is so hard for people to grasp.
 
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Uh-huh. Yep. I agree with all of that. So they shouldn't call it 'Unlimited'. That's all I've ever really been saying about all these plans.
Since semantics matter in this to you -- What might you suggest? I mean, these are not capped data plans. The "soft cap" / "deprioritization cap" of 22, 24, 26 gig, or whatever it is doesn't apply if the sector of the tower you are connected to is not congested. If we're going to care that Unlimited is inaccurate -- calling it an X gig plan (because that's where the soft cap is) instead, is just as inaccurate. To me, the most accurate description is that it is an Unlimited data plan with network management rules attached. Which the include in the details.
 
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First of all his example is wrong as it's not the model that they are using. So you are wrong.

And second of all they are not offering unlimited high speed data. They are offering and providing unlimited data with no guaranteed SLA. If you want that then you pay. Why is that so hard for you to understand? The data is indeed unlimited. Just because it doesn't fit into your wants does not mean it is not what they are offering.

If time is money to you then stop being cheap and pony up for the plans that offer buckets of guaranteed speed.
[doublepost=1493213472][/doublepost]


Really? http://www.dictionary.com/browse/unlimited?s=t


They are offering unlimited data. The data is:
1. not limited
2. Boundless
3. Without any qualification.

The amount of data is unlimited. The speed is not - they don't say "unlimited high speed data".

It really is a simple concept.
No, you said ordering at an all you can eat restaurant is the same as a buffet. One, you order from, the second you serve yourself. Two completely different things. So you are wrong.
Do you see how many people are upset about this? Nobody is saying, "this is a great idea, thank you for misleading us". Except you. Im guessing you work for one of these companies. Costomer satisfaction is what it all comes down to. It sounds like you're an easy pushover that does whatever anyone tells you to do. You're done eating, pay for more! You're done streaming, pay for more!
 
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First of all his example is wrong as it's not the model that they are using. So you are wrong.

And second of all they are not offering unlimited high speed data. They are offering and providing unlimited data with no guaranteed SLA. If you want that then you pay. Why is that so hard for you to understand? The data is indeed unlimited. Just because it doesn't fit into your wants does not mean it is not what they are offering.

If time is money to you then stop being cheap and pony up for the plans that offer buckets of guaranteed speed.
[doublepost=1493213472][/doublepost]


Really? http://www.dictionary.com/browse/unlimited?s=t


They are offering unlimited data. The data is:
1. not limited
2. Boundless
3. Without any qualification.

The amount of data is unlimited. The speed is not - they don't say "unlimited high speed data".

It really is a simple concept.
Then they must say "unlimited GPRS data" and everyone is happy.
Also, to argue such a wording issue could prevent companies from milking customers without providing proper services or products.
 
Cricket wireless just dropped the price on their unlimited plan to $60/month with opportunities for discounts. They use AT&T antennas and do limit speed to 8 Mbps and no tethering.
 
Then they must say "unlimited GPRS data" and everyone is happy.
Also, to argue such a wording issue could prevent companies from milking customers without providing proper services or products.
Yet, Verizon, AT&T, T-Mo, Sprint, etc -- they are offering unlimited LTE or high-speed data when the cellphone itself, not a tethered device, is using the data and when you aren't over the de-prioritazation cap AND aren't connected to a congested sector of the cell tower.

It's an unlimited data plan with network management attached to it. Which is included in the details. It's not a capped data plan because the de-prioritization doesn't always apply. It's not unlimited GPRS, 2g, or 3g data. It's unlimited LTE high-speed data -- when you're inside the quality of service rules for the network. When you aren't -- it's unlimited throttled data, but calling it an unlimited throttled data plan isn't accurate either because you aren't always throttled and therefore have unlimited high-speed data again, even beyond the de-prioritization threshold.

Semantically, you may not like it. But, IMO, unless you can provide guidance, calling it Unlimited data and stating the de-prioritization threshold is as accurate as can be.
 
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Speeds will change based on usage.

So... that sounds like a limitation to me. So I don't think they should call it 'Unlimited'. That's all.

Since semantics matter in this to you -- What might you suggest? I mean, these are not capped data plans. The "soft cap" / "deprioritization cap" of 22, 24, 26 gig, or whatever it is doesn't apply if the sector of the tower you are connected to is not congested. If we're going to care that Unlimited is inaccurate -- calling it an X gig plan (because that's where the soft cap is) instead, is just as inaccurate. To me, the most accurate description is that it is an Unlimited data plan with network management rules attached. Which the include in the details.

They could just call it something else and leave everything else the exact way it is. They have S, M and L plans, why not XL? Or XXL? It's the plan's name that is misleading. It isn't actually unlimited (adjective), therefore I think it's wrong for them to call it 'Unlimited' (noun). It's a product/plan name. They could choose any one of thousands of possibilities of names that wasn't so potentially misleading - the problem is precisely because people can (and I think are intended to) confuse the absolute nature of the product/plan name for the more nuanced description which comes with exceptions and conditions.

It's like calling a product 'Free' then writing in the terms and conditions '*charges may apply if you use the product more than we think is reasonable'. Well don't call it 'Free' then!
 
You could start a download or video on the 1st of the month and would still be downloading on the 28th, 29th, 30th, or 31st. No additional cost nor would data stop flowing. b Just because YOU INCORRECTLY assume LTE or high speed does not make the offering not unlimited. It is unlimited. You can use data 24/7 for however many days are in your billing period.
[doublepost=1493162490][/doublepost]

No, it's like when you go to the restaurant for "all you can eat xxx" and you get the first plate and it's huge. You order more and the portion is now 1/2 or 1/4 of the original. You can sit there all day eating if you like. But they are not giving you full size portions each time. Why is this so hard for people to understand???
It's not difficult to understand. They call it unlimited data in the commercials and you have to log on and read the small print to find out that, while it doesn't "cut you off", it sure throttles you down to essentially nothing. Say you live in an area with 3 bars of lte and half way through the month they switch you to 3 bars of 3G, how's that work when you need to download a substantial file? You seem content with super slow speeds but that is not what people want. Yeah I've got unlimited data...it just takes 12 hours to download a movie in hd
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What ***** are you talking about unless you're here to defend your network. Unlimited is unlimited that's how it's all started. No throttling of service to begin and that was my case. Obviously since they can change terms of agreement they decided to start milking about it. I used to remember when voice was their focus, then people don't talk anymore. They started milking text messages that uses your own data that you paid. Then people start using messaging apps and sharing on networking sites. Yeah find ways to limit so their online activities so they can milk more from customers. Network congestion that's not a real thing AT&T unlimited watching TV shows on DIRECTVNOW and T-Mobile Binge-On. They handled those things flawlessly.
I'm not sure about the "no such thing as network congestion". I do agree that the customer shouldn't suffer because the network has an insufficient amount of bandwidth but that doesn't make it not real. If the network is congested, the isp needs to add more dslam(at least that's how my local isp works not sure about mobile).
[doublepost=1493245470][/doublepost]
... And they just spent the last ?6 years? (charitably) trying to convince us that Unlimited Data wasn't possible. Fighting, abusing, and just unilaterally cancelling those who dared to challenge their BS.

No, no. Ignore everything and all our actions in the past -- and just swallow our new line of BS:
[doublepost=1493211505][/doublepost]Ok sure, but not everyone has agreed that actual unlimited is actually feasible or even good over all. "The more people that signup and use unlimited, just slow everything down for everyone else." That's what people still say today and what Verizon and AT&T both tried to sell for the past 6+ years as the reason for discontinuing unlimited.

The network needs to be available for everyone. While Verizon and AT&T absolutely were greedy and took advantage of this problem for their own gain (300 meg data plans with $20/25 overage fees for only 300meg extra data) -- The phrase, "A few bad apples will spoil the whole bunch." still absolutely applies. We're never again going to have unencumbered "Unlimited Data" because the internet isn't low resolution pixilated graphics and video anymore and because certain people will attempt to use their cellular carrier as an ISP.
If they sell a data plan then they are an isp. You basically just said unlimited isn't possible? What's preventing it? The isp, they could put their profits into infrastructure but why do that when it can all sit in an offshore account? Not like they pay taxes anyhow.

If your network can't handle unlimited data use then don't market unlimited data use
 
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I've always thought the best analogy would be a water company. If a water company sold you a plan with "unlimited water" but in the fine print told you that for the first 200 gallons it would be a 60 psi, but for anything over that is will be at 5psi.

How happy are you going to be partway thru the month when you can no longer take a shower because the water just dribbles out of the faucet. You want to take a bath? Just turn the water on before you leave for work the tub will be full when you get home.

I don't care how you spin it, putting an artificial limit on the speed of a service ends up limiting the service. If I can download 100GB on day one of the month, but only 10GB on day 30 then somehow my service has been limited.

I'm perfectly happy if they wan't to advertise that they don't have data caps, and overage fees, as that is true. But they shouldn't be advertising "unlimited data" when they are placing limits on it.

All that said, I do like how Verizon is doing this compared to the others. They aren't saying that people using over 22GB are automatically slowed down to a certain speed, or anything like that. They just put you at the back of the line if you are on a crowded tower. So if you happen to live in a place that has plenty of bandwidth on their towers you may be able to use 100GB of data without being slowed down at all.

I looked into switching to the unlimited plan, but it is just too expensive compared to my current plan, and we don't normally use that much data. I'm paying $15/month for 5 iphones, $20/month for a flip phone, $10/month for a iPad, and $65.60 for 10GB of data for a total of $170.60 before taxes/fees. For the new unlimited plan I would end up paying $20/month for 7 lines, and $110 for data for a total of $250 before taxes/fees. That's an $80/month increase that just doesn't make sense for us right now. I would have to be going over my 10GB data cap by more than 5GB every month in order to make that increase make sense (most months we don't go over at all, a couple times we have gone over by 2GB so I had to pay $30 extra).
 
Still a bit too expensive for me personally but I know they have the best coverage and service.
 
I'm on the $70/10 gig prepaid plan and I always run out about a week before my monthly renewal. This sounded great until I saw the 480p video limit. Why? None of their other prepaid plans have that. I should be allowed to use the data how I want, with the understanding that if I reach the cap my speeds may drop.

I guess I'll stick with the current $70 plan until someone forces their hand and makes them change it again.
 
I've always thought the best analogy would be a water company. If a water company sold you a plan with "unlimited water" but in the fine print told you that for the first 200 gallons it would be a 60 psi, but for anything over that is will be at 5psi.

How happy are you going to be partway thru the month when you can no longer take a shower because the water just dribbles out of the faucet. You want to take a bath? Just turn the water on before you leave for work the tub will be full when you get home.

I don't care how you spin it, putting an artificial limit on the speed of a service ends up limiting the service. If I can download 100GB on day one of the month, but only 10GB on day 30 then somehow my service has been limited.

I'm perfectly happy if they wan't to advertise that they don't have data caps, and overage fees, as that is true. But they shouldn't be advertising "unlimited data" when they are placing limits on it.

All that said, I do like how Verizon is doing this compared to the others. They aren't saying that people using over 22GB are automatically slowed down to a certain speed, or anything like that. They just put you at the back of the line if you are on a crowded tower. So if you happen to live in a place that has plenty of bandwidth on their towers you may be able to use 100GB of data without being slowed down at all.

I looked into switching to the unlimited plan, but it is just too expensive compared to my current plan, and we don't normally use that much data. I'm paying $15/month for 5 iphones, $20/month for a flip phone, $10/month for a iPad, and $65.60 for 10GB of data for a total of $170.60 before taxes/fees. For the new unlimited plan I would end up paying $20/month for 7 lines, and $110 for data for a total of $250 before taxes/fees. That's an $80/month increase that just doesn't make sense for us right now. I would have to be going over my 10GB data cap by more than 5GB every month in order to make that increase make sense (most months we don't go over at all, a couple times we have gone over by 2GB so I had to pay $30 extra).
Nobody sells unlimited water and throttle their pressure. This is the dumbest analogy I've ever read in my entire life. SMH!
 
For the first time ever, it's cheaper here in Brazil.
I have 20GB + unlimited voice (national calls to any carriers) and SMS for R$50,00 on TIM Beta Lab month.
 
If they sell a data plan then they are an isp. You basically just said unlimited isn't possible? What's preventing it?
Spectrum and bandwidth. Where as terrestrial ISPs can offer hundreds or a thousand+ gigs to their consumer customers or literal unlimited data (usually to their business class customers). Just don't bet the house on being able to pull multiple petabytes (if that) or an exabyte. Without needing to re-negotiate service delivery or rate. You'd likely need to move to your own fiber tap in that case.

You'd crush any cell carrier under the data demands that terrestrial ISPs deal with. Verizon is especially feeling the pinch following having to re-offer unlimited data to remain competitive and stem the bleeding and exodus of customers.

If your network can't handle unlimited data use then don't market unlimited data use
Like it or not Unlimited is never based on whether an unlimited amount can always be handed out. When "Olive Garden" says their dinner entrées come with "Unlimited Salad and Breadsticks" you'll be disappointed to find out they aren't actually going to provide you unlimited amounts. They have a literal limited amount and many other dinner customers to serve.

Customers like to hear that they don't have to worry hard limits or per unit transactions if they like something. Businesses like to offer that flexibility where it makes sense. Since most of the time they can make more selling unlimited as most customer don't use that much.
 
They could just call it something else and leave everything else the exact way it is. They have S, M and L plans, why not XL? Or XXL? It's the plan's name that is misleading. It isn't actually unlimited (adjective), therefore I think it's wrong for them to call it 'Unlimited' (noun).
The noun part though isn't the part that, IMO, you care about really. Like you said, anything else could be attach to the plan as a name "T-mobile ONE" or "XL" or "AT&T super premium" or "Sprint ALL-IN" or whatever. The removal of the literal word unlimited is easy. But, it's the adjective part, correct me if I'm wrong, that you care about. The concept. You don't want any of the preceding plans described as unlimited when there are caveats or rules applied to the delivery of said service. I seriously don't have any problem with this viewpoint.

However, how do you describe these "not actually unlimited, yet not limited inside of rules plans". S, M, and L can be given numbers, X gb, but how do you describe the top "unlimited" plan simply -- with out using the adjective of unlimited. I mean, you're objecting to the fact that after a certain about of data use you -may- be subject to throttling. Which makes it not unlimited. But calling it throttled unlimited isn't accurate as you aren't always going to be throttled and not always even after you pass the de-prioritization threshold. I'd like guidance or insight from you on how to describe these plans in a manner that is acceptable to you.
 
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