I am probably alone on this view but personally, I am sick of the american consumer and I call BS on the "the consumer is always right" mentality. Obviously yes, companies operate for the purpose of profit, otherwise there would be no drive to provide service at all. With that in mind, control is ENTIRELY with the consumer. The problem is, nobody takes responsibility for their decisions! Make an effort to understand what you are buying because guess what, they ARE out to get your money, so maybe you SHOULD be informed. You don't like contracts, fine, buy the phone at the manufacturer price and keep your options open, but guess what, Apple doesn't sell iphones for 200 bucks, it sells them for 600. Anyone remember the iPhone first generation? But what happens then, consumers don't buy(oh but they actually did...but that's another point), so hey businesses get together and say, well they won't pay 600, but they'll agree to a contract for 2 years and pay my monthly fee, so the prices change. Why did they change? Purchasing power. Or maybe you did sign a contract and got the discount and are unhappy with the service, ETFs are only to recoup that discount, and they're even prorated! In closing, I hate you all. You want the best of everything and to pay for nothing. Good luck finding innovation with those incentives.