- Apr 12, 2001
TechFlash noted yesterday that Verizon is rolling out a new advertising campaign targeting AT&T's network by focusing on the geographic coverage of the competing companies' networks. The campaign also employs a twist on Apple's "There's an app for that" iPhone slogan with its own tagline of "There's a map for that."
A television commercial featuring the new campaign also debuted yesterday.The fine print also is worth checking out. It reads: "Browse the Web and download music and apps, at 3G speed, in five times more places than the nation's number two wireless carrier. Before you pick a phone, pick a network."
Article Link: Verizon Targets AT&T's Network With 'There's a Map For That' Campaign