Verizon Targets AT&T's Network With 'There's a Map For That' Campaign

[MacRumors]

TechFlash noted yesterday that Verizon is rolling out a new advertising campaign targeting AT&T's network by focusing on the geographic coverage of the competing companies' networks. The campaign also employs a twist on Apple's "There's an app for that" iPhone slogan with its own tagline of "There's a map for that."

The fine print also is worth checking out. It reads: "Browse the Web and download music and apps, at 3G speed, in five times more places than the nation's number two wireless carrier. Before you pick a phone, pick a network."

A television commercial featuring the new campaign also debuted yesterday.



Article Link: Verizon Targets AT&T's Network With 'There's a Map For That' Campaign

 

[Small White Car]

Hey. Good for them.

An even BETTER commercial would focus on the fact that AT&T service is slow and drops out even where there IS coverage.

Maybe that'll be their next ad.

 

[Shasterball]

Hey. Good for them.

An even BETTER commercial would focus on the fact that AT&T service is slow and drops out even where there IS coverage.

Maybe that'll be their next ad.

Except Verizon does that too!!!!

 

[bigmc6000]

Except Verizon does that too!!!!

Wait, you mean that grass on the other side isn't actually greener it's just painted green?!?!?!

 

[miketcool]

T-Mo may have screwed the pooch on their 3G rollout, but my phone doesn't drop 30% of my calls. It'll be interesting to see how ATT, and TMo keep up with the 3G coverage, as Verizon and Sprint move forward.

 

[Small White Car]

Except Verizon does that too!!!!

Well back in December 2008 people were telling me that AT&T and Verizon both dropped calls and had problems and whatnot so it's really all the same.

Since then my AT&T service has gotten 4 times worse.

Are you telling me that Verizon got 4 times worse over the last year too?? This is the first I've heard of that.

 

[aristobrat]

T-Mo may have screwed the pooch on their 3G rollout, but my phone doesn't drop 30% of my calls. It'll be interesting to see how ATT, and TMo keep up with the 3G coverage, as Verizon and Sprint move forward.

AT&T in my area doesn't drop 30% of the calls either, ... and 3G is faster than Verizon, too. Thankfully I don't travel out of my area often.

For whatever reason, Sprint and Verizon started deploying their 3G networks about three years before T-Mobile and AT&T did. Nothing T-Mobile and AT&T can do about that now, except let Verizon gloat while they continue to try to play catch-up.

 

[jayducharme]

The only drawback for Verizon is that they still don't have the iPhone ... yet.

I like how the commercial gives a little taste of the coming augmented reality craze.

 

[aristobrat]

Are you telling me that Verizon got 4 times worse over the last year too?? This is the first I've heard of that.

I don't think there's any arguing that Verizon has the most stable 3G network, but the biggest question is, if they do get the iPhone, can Verizon's 3G network maintain the same quality with a quick influx of a few million iPhone users?

 

[skye12]

The 30% figure was for users in the NYC METRO area. People just don't read anything anymore except snippets and headlines.
Also, very recently another frequency spectrum was rolled out in certain markets, Including NYC which should improve
performance.

Verizon has its own problems too. And iphone users actually surf the net lol.

 

[urbanslaughter1997]

there's some CRAP for that

I have to say, when I first heard about the iPhone I let my Verizon account go, because I knew I wanted to get the iPhone. Well AT&T sucks up in my part of the woods. We have terrible coverage. My girlfriend uses Verizon - let's just say, I can't wait for Verizon to start offering the iPhone.

 

[the-oz-man]

Love this commercial! AT&T get a clue from your competition. Your 3G coverage sucks!

 

[mozmac]

Finally, a Verizon commercial that I like!

 

[SkippyThorson]

Finally, a Verizon commercial that I like!

+1

Clever on their part. Perhaps AT&T will get a clue, or perhaps Verizon is just asking to get the iPhone handed to them.

 

[Rsquare.OB]

No Verizon iPHone

First, Apple must build an iPhone that will work on Verizon's CDMA network (iPhone is GSM & HPDA), OR Verizon must upgrade their network to handle GSM/HDMA. I don't thing either will ever happen.

 

[Mr. Gates]

Ha, Yea lets see the world map....
Gee, where's Verizon?

 

[zombitronic]

It was a good message until they stated "Before you pick a phone, pick a network." That would be valid in an iPhone-less world. They would still be selling us phones based on a spinning CGI rendering of a phone's outer shell. "Look! A plastic candy bar! You like candy, don't you? Then you'll love our rectangular phone! Brand new features like rounded edges and three colors!"

Apple changed the game. The device should now be the focus. The service should be an afterthought in the background.

 

[skeep5]

What kind of a world do we live in, where a man, Dressed up as a bat, gets all my press? This town needs an enema!

 

[rdowns]

We can hear you now.

 

[slamshut]

Att really is that bad

Ill tell you this they are better then sprint and t-mobile as far as verizon it they had the iphone im pretty sure they will have issues with there network. For all the data traffic that att handle now they can do way better, but like i said there are worse carriers out there.

 

[GuardBoy98]

Very clever. I tend to agree, but I waited two years after the release of the original iPhone for Verizon to offer something comparable that wasn't a Blackberry. Fortunately, I live in Atlanta (can't believe I just typed that sentence ...) where AT&T's service is just fine. Anyone who thinks it's bad here should go try to download a 100k photo in NYC on a Monday afternoon. Impossible! I think Starbucks has a better network with their AT&T wifi!

 

[bruinsrme]

It was a good message until they stated "Before you pick a phone, pick a network." That would be valid in an iPhone-less world. They would still be selling us phones based on a spinning CGI rendering of a phone's outer shell. "Look! A plastic candy bar! You like candy, don't you? Then you'll love our rectangular phone! Brand new features like rounded edges and three colors!"

Apple changed the game. The device should now be the focus. The service should be an afterthought in the background.

Why would anyone by something as expensive as an iPhone if the coverage is not as good As another carrier or existan at all? Yeah I want to pay $90 a month for a phone that doesn't work well in the area I spent most of my time in.

 

[Daiden]

AT&T drops a ton of calls in my area, but it's no different than when I used Verizon.

 

[TuckBodi]

The iPhone to Verizon won't happen, especially with the announcement today that Verizon is teaming up with Google and their Android phone. I at first thought the commercial was just a leverage ploy on Verizons part, working on Apple and their negotiations. Now I think it's just the first shot over the bow.

Time to look at unlocking and bailing to T-Mo again and get out of this crap-shoot called AT$T.

http://online.wsj.com/article/BT-CO-20091006-709550.html

 

[aeneas07]

Getting back to the actual advertisement. What self-respecting advertising professional would use someone else's tagline like that.

I had a few friends watching the football game (where we saw the ad) and half of them thought it was an iphone commercial because they were only half paying attention and heard "there's a map for that".

Pretty shoddy work in my opinion.