Vevo Music Video Channel Coming to Apple TV as Soon as This Week

[MacRumors]

The Wall Street Journal offers new details on music video website Vevo's deal to launch an Apple TV channel, noting that the new channel may launch as soon as this week. Vevo has also struck a deal to bring its content to Samsung televisions, although that launch is likely several weeks away.

Vevo, a joint venture between Sony Corp.'s Sony Music Entertainment and Vivendi SA's Universal Music Group, has signed deals to deliver on-demand music videos--plus a new channel of original, 24-hour-a-day programming--via Apple TV set-top boxes and Samsung television sets. [...]

The move is part of Vevo's strategy to surmount its biggest challenge: getting fans to watch its videos and original content though the sites and apps it owns--and not through YouTube. YouTube, owned by Google Inc., GOOG -0.03% takes a significant share of the ad revenue generated by content viewed on its site. Vevo declined to specify the percentage Google takes, but industry experts say that Google can take almost as much as 50% from partners. A YouTube spokeswoman said the share it takes from partners is always less than 50%. By contrast, Vevo gets 100% of the ad revenue when fans watch its videos on Vevo.com, or Vevo apps.

The report notes that Vevo's deals with Apple and Samsung will allow it to sell ads designed specifically for television rather than attached to web videos, opening the door to advertisers with larger budgets.

Vevo is just one of a number of channels and services recently added or coming soon to the Apple TV. Back in June, Apple added several new channels to the box, including WatchESPN, HBO GO, Sky News, anime site Crunchyroll, and music concert and documentary streaming service Qello. Apple is also close to launching a Time Warner Cable app and television network The CW has said that it is working on an app for the device.

Article Link: Vevo Music Video Channel Coming to Apple TV as Soon as This Week

 

[JoshGlzBrk]

I'm liking where Apple Tv is going. I'm still hoping the next version, or their "tv" or whatever comes next allows developers to creates their own tv apps and games.

 

[knemonic]

I'm liking where Apple Tv is going. I'm still hoping the next version, or their "tv" or whatever comes next allows developers to creates their own tv apps and games.

Me too. This app reminds me of what MTV originally was all about, music videos, all the time. Now you can cater your tastes? Even better.

 

[Sky Blue]

iTunes Festival channel and music video channel... I'm this'll make the board happy with the pace of innovation....

 

[Illusion986]

apps apps apps soon i will need to scroll thru apple TV for 5 min lol reminds me of early iOS versions before folders

 

[shartypants]

Its cool there is new stuff coming to Apple TV, but like someone above said, its getting crowded. I think the UI will need an overhaul if they add to much more.

 

[0029937]

iTunes Festival channel and music video channel... I'm this'll make the board happy with the pace of innovation....

Wow, I thought it would have taken more than just 3 posts for someone to take a sarcastic jab.

 

[donutbagel]

Apps and coax, please.

 

[gugy]

Me too. This app reminds me of what MTV originally was all about, music videos, all the time. Now you can cater your tastes? Even better.

yep, I remember those days. MTV was great and not the crap it is now and the last 15 plus years.

 

[ctyrider]

Its cool there is new stuff coming to Apple TV, but like someone above said, its getting crowded. I think the UI will need an overhaul if they add to much more.

You can remove any channels or apps you don't want via Parental Controls.

 

[CrazyForApple]

You can remove any channels or apps you don't want via Parental Controls.

What if you want all the apps still on there??

 

[chriscrk]

Hurray. Perfect for watching Lady Gaga's new video for APPLAUSE on the big screen!

But Applause on iTunes!

 

[befrank4444]

Hurray. Perfect for watching Lady Gaga's new video for APPLAUSE on the big screen!

But Applause on iTunes!

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So excited about this VEVO app! Can't wait!

 

[AppleMark]

Apps and coax, please.

Coax output + ATV = Never going to happen.

 

[osofast240sx]

What if you want all the apps still on there??

Then you're entertaining yourself way too much#

 

[AppleMark]

A step in the right direction.

 

[rmwebs]

Coax output + ATV = Never going to happen.

Correct. Microsoft figured it out with the Xbox One - there is no way to cater for every network, every cable box, every sat box, etc. A simply HDMI in, with an IR passthrough is the only way anyone can integrate into your existing TV service.

 

[Northgrove]

Went to vevo.com out of interest and...

Sorry! The page you are looking for is not available in your region.

No, I'm not sorry. I'll just use other sites. Your investors should be sorry.

 

[invalidname]

Wow, I thought it would have taken more than just 3 posts for someone to take a sarcastic jab.

Considering that half the stuff they've added to Apple TV this year -- HBO Go, Crunchyroll, VEVO, etc. -- has long been available on Roku, it does seem like Apple is the follower and not the leader when it comes to OTT boxes.

 

[jonnysods]

This is only sweetening owning my ATV. I hope they do this more!

 

[Yelmurc]

I hope they allow the ability to edit the home screen. If they keep filling it up with apps its going to be crowded and annoying to navigate.

 

[applesith]

Oh, a round of Applause for this!

 

[whooleytoo]

I'm liking where Apple Tv is going. I'm still hoping the next version, or their "tv" or whatever comes next allows developers to creates their own tv apps and games.

I'm not sure I like it.

Don't get me wrong, I love that additional content is becoming available for the AppleTV. My only issue is that the content is becoming very fragmented. If I want to look for a given video/programme, I need to open an app & search, if nothing found open the next content app, search, then the next.

Compare and contrast with (say) my cable box where I can view all the channels together on one EPG. If I do a search, it searches all scheduled programmes on all channels, plus content available in the On Demand service.

I really don't want to have several different video apps all with separate searches and UIs. What I'd love to see is all the content in one place (and yes, I know it's not very likely.. every service/content provider wants exclusivity which is great for them and not so good for the end-user.)

 

[Stuipdboy1000]

Hopefully it'll come as part of a wave of apps like last time. iPlayer would be nice (hint hint Apple ).

 

[samofhim]

Hopefully it'll come as part of a wave of apps like last time. iPlayer would be nice (hint hint Apple ).

iPlayer and 4od would be the dream for me.