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Music video company Vevo is developing an app for the Apple TV, according to a report from AdAge. The app will show a 24/7 music video channel with ads made specifically for television rather than for streaming Internet video.
Vevo has an existing iOS app [iPhone, iPad], and, if it launches an Apple TV app, would join other recently launched apps including HBO Go and WatchESPN. Apple is also rumored to be coming close to launching a Time Warner Cable app for the Apple TV.
Apple worked with a number of third-party content providers recently to launch new channels for the Apple TV. HBO used an internal development team to make its app, presumably using an unpublished development kit from Apple.
Historically, the Apple TV has taken a backseat to the iPad and the iPhone with the company referring to the Apple TV as a "hobby project," though Apple is rumored to be exploring new product lines that could eventually include an Apple television set.
At the D11 conference in May, Apple CEO Tim Cook reiterated that television continues to be an "area of great interest" for Apple and that the company has a "grand vision" in place.
Update: According to AllThingsD, the Vevo Apple TV app is slated for release later this month.
Article Link: Vevo Working on Apple TV App for 24/7 Music Video Channel [Update: Coming This Month]
Nice to have with ATV but all other TV type consoles already have this app. Looks like apple is starting to get nervous and starting to get on the Internet APP/Console bandwagon. Its about time.