Could someone explain why I have spent hundreds on ITMS on $9.99 movies when... a) They are what, 640i resolution? b) Could purchase from Amazon, Overstock, etc for a fraction of the price? c) Handbrake these 'cheaper' DVD's to 720p Thanks for you input. I have been stockpiling all these purchases for my AppleTV/50" Plasma purchase next month. How awful are these downloads going to appear streamed to this TV?