De-de-de-de-de-de-DEAL breaker.
Half of my library is in WMV format. For anyone who wants a good quality picture at a reasonable file size, you've got two choices: MOV and WMV.
MKV is the best res, H.264 and all that, but the file size is prohibitive. DivX/XviD is nice and all, but the picture quality isn't great, and depending on how they encoded the file, doesn't always seek properly. WMV and MOV are the only two formats I can really depend on, followed up by MPEG, which is prohibitively large.
WMV HD is half the size of the same MKV file yet looks identical in terms of picture quality.
Oh well...
FYI, MOV is not a codec, it's a container file. You can have almost any type of video codec contained in a MOV file, including, but not limited to, AVI, DIVX and . . . even WMV. "Native" MOV files (as in those produced by Apple apps like iChat, or QuickTime Player Pro 7) use the H.264 codec for the video stream in the MOV container file. However, saying that you're using MOV file format for your videos really doesn't say anything about how they are encoded.