Vintage Video of Movie Critics Siskel and Ebert Reviewing Apple Commercials Surfaces Online

[MacRumors]

Late last week Apple commercials from the 1980s began resurfacing on YouTube channel EveryAppleAds, offering an extensive look at Apple advertising during that time period. Now, the same YouTube channel has uploaded a video of late film critics Gene Siskel and Roger Ebert reviewing similar ads.

The video appears to have been recorded at a special Apple event in 1986, as indicated by the Apple podium that Siskel stands behind. The two famous critics use the format of their then-popular film review show "Siskel & Ebert At The Movies", minus the "Thumbs Up, Thumbs Down" rating system, to critique some of Apple's mid-80s commercials.

Siskel was particularly impressed with the ads, noting that while he usually only likes one out of every three films he sees, he liked all five of the Apple commercials.

"And in sum, this is one of the more impressive series of commercials I've seen and I've seen a lot. Especially, I think, it's an impressive series if you run just the ones that we've picked. In fact, they're so good they're almost good enough to make me, a movie critic, want to watch prime time TV in order to see them again. Almost."

Additional vintage ads, including the ones Siskel and Ebert reviewed, can be found on EveryAppleAds' YouTube channel.

Article Link: Vintage Video of Movie Critics Siskel and Ebert Reviewing Apple Commercials Surfaces Online

 

[Sabenth]

1986 Blimey as i am english and i was 6 for this video i have no idea who these two are but the one with the grey wig hair piece made me chuckle the most was that the point as for the actual adverts bring back jeff and shadows

 

[cdmoore74]

Living in the past will get you no where in the future!!!

cdmoore74

 

[AngerDanger]

Have they ever reviewed that into sequence? There's no way it'd get two thumbs up!

 

[IbisDoc]

I agree with Gene on that first commercial.

 

[nagromme]

The past and the Internet are two of the weirdest places on Earth.

 

[rickdollar]

In this clip Roger Ebert looks just like Booji Boy.

 

[Koodauw]

The past and the Internet are two of the weirdest places on Earth.

Amen.

 

[SteveJobs2.0]

Everybody was white back then. :/

 

[manbooobs]

What a great find.

 

[snebes]

1986 Blimey as i am english and i was 6 for this video i have no idea who these two are but the one with the grey wig hair piece made me chuckle the most was that the point as for the actual adverts bring back jeff and shadows

Careful now. He is Chicago-bread. That hair is real. We make 'em good and make 'em big.

Roger

Blago

O

 

[ValSalva]

Gene Siskel was great. He died in 1999 from brain cancer so a lot of people have never heard of him.

 

[Mactendo]

There're 2 best things on Earth: 80's and interstellar space travel.

 

[WisdomSeed]

It's been years

I still miss them and their reviews. I know Ebert was a massive Apple fanboy. I can remember seeing both of them, but never at the same, in the movie theatre where I used to work in downtown Chicago. They shook the world.

 

[snipper]

Everybody was white back then. :/

You're not looking. The newspaper salesman and the delivery guy are black and yellow, there's two colored people on the terras and that's just in the 40 second intro.

 

[cgk.emu]

You're not looking. The newspaper salesman and the delivery guy are black and yellow, there's two colored people on the terras and that's just in the 40 second intro.

Ignore the race baiters we have here, they're just looking for an argument and to completely derail the conversation.

 

[rescued64]

Careful now. He is Chicago-bread. That hair is real. We make 'em good and make 'em big.

Roger

Blago

O

Just a note, Oprah is from Mississippi originally, moved to Milwaukee, and at 14 moved to Nashville to live with her dad. She's been in Chicago for a while, but you can't claim her for her hair!

 

[ClemyNX]

Great video. Both critics were very interesting. The idea that Apple makes ads also to reassure customers they have made the right choice 'after' buying an Apple product is still very true nowadays. It talks more to them than to new customers. People who don't own Apple products feel that in the ads and have the feeling of missing something that way. That's my take.