Virgin is 549.99 for 16gb, comes to about 605 w tax. Had great coverage when I tested one this week in Los Angeles area, can't complain bill goes down to $30 if u enroll in auto pay. Btw, target is selling 4S 16gb for virgin for 249.99 pass it along..only some stores have it and if it doesn't show up in site call them, that is how I found one, 100 bucks cheaper that what is on virgin site.