Visa, Mastercard, Amex, and Discover Plan Combo Checkout Button to Compete With PayPal

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Apr 12, 2001
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Visa, Mastercard, American Express, and Discover are planning to combine their online payment options into "a single button," hoping to make customers' shopping easier and reduce friction in the checkout process. The button will be a major competitor to PayPal, and combat what's called "the NASCAR effect," where multiple payment logos and options dot the purchasing interface on online marketplaces "like the side of a race car" (via Bloomberg).

The new project is being headed by Visa and Mastercard, which announced during an industry conference that they will integrate the Visa Checkout and Masterpass payment options into the button. Afterwards, spokespeople for American Express and Discover announced they are joining the project as well. With all of these platforms located behind one button, users who already have payment options saved in each will be able to checkout "with a few clicks."


Still, the project is in early stages, with a name and the visual design of the button still undecided. Visa and Mastercard hope to start moving customers enrolled in Visa Checkout and Masterpass to the new program by the end of this year, and expanded checkout support is expected in 2019.

With all of the major credit and debit card companies joining forces, the new button is believed to be a direct competitor to PayPal, which amalgamates a customer's credit cards, debit cards, and bank accounts into one place for easier checkouts.
The aim, according to the card networks, is to make online shopping simple, letting people finish with a few clicks -- an experience pioneered by PayPal Holdings Inc. Yet some analysts say the coordinated effort may ratchet up competition between cards and PayPal, something long seen as a potential risk to that company's meteoric growth.

"This is always kind of a looming threat to PayPal," said Thomas McCrohan, an analyst at Mizuho Americas after the first announcements this week.
In a recent survey, 58 percent of merchants said they accepted PayPal in 2017, followed by Apple Pay at 48 percent, Visa Checkout at 26 percent, Masterpass at 16 percent, and AmEx Express Checkout at 9 percent. By providing a less splintered landscape for online shopping, the credit card companies hope to increase visibility among the "one-button concept" marketplace, where people currently "think of PayPal and Amazon Pay," analyst Raymond Pucci said. "People don't really say, 'Oh yeah, Visa and Mastercard.'"

PayPal has been facing increased pressure from rival payments processors recently, with eBay in February detailing plans to phase out its 15-year-long partnership with PayPal to integrate Adyen as its primary payments platform.

PayPal and eBay have an operating agreement to stay partners through mid-2020, so the Adyen alliance will begin slowly by educating buyers and sellers about the new processor in late 2018 and throughout 2019. By 2021, eBay wants to have "transitioned a majority" of its marketplace customers to Adyen, at which time PayPal will be relegated to a secondary checkout option.

Mastercard, Discover, American Express, and Visa also plan to make checkouts simpler in physical stores, this month eliminating the signature requirement for purchases.

Article Link: Visa, Mastercard, Amex, and Discover Plan Combo Checkout Button to Compete With PayPal
 

harriska2

macrumors 65816
Mar 16, 2011
1,273
640
Oregon
Who thinks “Amazon Pay”? I’ve never heard of it. I’ve seen the checkout with Amazon button only a handful of times. And I’ve never seen “Amazon Pay”.
Maybe it’s for people with an Amazon visa credit card (points and all).
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,394
That would simplify things, but websites supporting Apple Pay simplifies it even more.
But it's not universal (doesn't work on all systems, setups, not all merchants or card issuers use it) and also they don't "control" it. I think they want a payment system they can control to increase adoption.

I agree ApplePay is easier than Visa Checkout and the like, but Visa Checkout works with any modern browser, any Visa, any OS. Can't say that for ApplePay.
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Who thinks “Amazon Pay”? I’ve never heard of it. I’ve seen the checkout with Amazon button only a handful of times. And I’ve never seen “Amazon Pay”.
Also known as Amazon Payment Systems. It's just a way for a 3rd party site to charge whatever credit card you have on file on Amazon.
 
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jayducharme

macrumors 68040
Jun 22, 2006
3,614
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The thick of it
I'm really surprised to hear that ApplePay adoption online is at 48%. I haven't encountered nearly that many vendors accepting it. Maybe I just don't shop at the right places. :-/
 
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_Refurbished_

macrumors 68020
Mar 23, 2007
2,139
2,480
PayPal is slow an annoying. Apple Pay is great.

If they can create a system that requires less clicks and less time than PayPal, fantastic. If it’s only going to compete with PayPal and not offer any advantage, color me bored.
 

b11051973

macrumors 6502
Apr 8, 2006
348
362
This is a good idea. If I'm buying something off I site I don't frequent, I just click the PayPal button to pay. Just type in my password and the credit card I have linked to PayPal gets charged. I assume this new button will work the same way.
 

craigmak

macrumors member
Jan 9, 2017
82
70
I thought this was already available with the button - Pay with a Credit card - this seems like another login I will need to remember and eventually have my data compromised.
 

Nunyabinez

macrumors 68000
Apr 27, 2010
1,758
2,229
Provo, UT
I'm really surprised to hear that ApplePay adoption online is at 48%. I haven't encountered nearly that many vendors accepting it. Maybe I just don't shop at the right places. :-/
Actually, I have used it at literally dozens of places that weren't aware they were able to do it.

I amazed at the number of times I hear, "Did you just pay me with your watch? That was cool."
 

Defthand

macrumors 65816
Sep 1, 2010
1,351
1,710
Regardless of Apple Pay’s quality UX, I’m glad to see one less facet of our lives largely owned by a tech giant.
 

supercoolmanchu

macrumors 6502
Mar 5, 2012
272
509
Hollywood
Regardless of Apple Pay’s quality UX, I’m glad to see one less facet of our lives largely owned by a tech giant.
So you’re happy to trade Apple for Visa/MasterCard/Amex/Discover?

That’s weird.

The later basically sat out the first 30 years of the internet, while fraud and scams flourished. These credit card companies are the very definition of lazy corporate behemoths, and it took a separate industry to solve the customer problems they couldn’t have been bothered to address.

But it’s 2018, and they are rolling out a ‘hyperlink’ button graphic to compete with the PayPal button? Yeah, color me impressed.... *snore* :rolleyes:
 

Böhme417

macrumors 6502a
Mar 11, 2009
607
656
I’ve never bothered to set up the amex one, and I never would have set up visa and mastercard were it not for specific promos at the time for using them. I’d much prefer to Apple Pay everywhere, but I do have one gripe about it. It seems to override your user account information with the information from Apple Pay.
 

elvisimprsntr

macrumors 6502
Jul 17, 2013
366
482
Florida
Actually, I have used it at literally dozens of places that weren't aware they were able to do it.

I amazed at the number of times I hear, "Did you just pay me with your watch? That was cool."
I paid for an iPhone screen repair at https://www.ifixyouri.com using my AW. The person at the counter didn't know they accepted ApplePay.
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Choosing the name is easy. D from Discover, IS from Visa, ASTER from MasterCard, and EX from Amex.

View attachment 759071
I give it a slightly better chance than CurrentC. https://en.wikipedia.org/wiki/Merchant_Customer_Exchange
 

konqerror

macrumors 68020
Dec 31, 2013
2,298
3,682
So you’re happy to trade Apple for Visa/MasterCard/Amex/Discover?

The later basically sat out the first 30 years of the internet, while fraud and scams flourished. These credit card companies are the very definition of lazy corporate behemoths, and it took a separate industry to solve the customer problems they couldn’t have been bothered to address.
Nope, the exact opposite happened, but it seems you don't remember it. The credit card companies created a Internet commerce standard called SET in 1996, which does everything people are still trying to do today. It used strong authentication and digital signatures to avoid giving any credit card numbers to the merchants, something people are trying to replicate with tokenization.

The tech companies killed it by pushing their simpler and non-transaction-specific SSL.
 
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