That’s never been true. Economies of Scale, especially in an industry where the very air it uses is limited in capacity, is at scale and a large factor. Building networks is highly cost prohibitive, and now you add more “choice” and it becomes a redundant network - paying for the same thing a second, third, fourth time (and so on) at the same cost. Less users paying for that network means higher costs to maintain and expand that network per user. More users, the lower the costs become per user. It’s a fixed cost spread out equally.