Mr. Durden said:
Correct.
But it covers not only downloads but on-air/cable broadcasts, too. A good example is that even though Apple and Pixar are joined at the hip, all those Pixar movies were released under the Disney banner, so you wont be seeing any of them anywhere except VONGO or on one of the Starz channels. Not even on the Disney channels. There is a certain amount of time, or "window" that movies stay in before they are available on other channels, so as long as the movie is within that window, it belongs to Starz (or whomever has the rights to it).
And I wouldnt hold my breath for a Mac version of this service, although it would be nice. The previouse service Starz offered through REAL also promised a Mac version eventually and it never materialized.