I was chatting with a Apple Specialist and found out if you would like to Purchase the Iphone 6+ outright for Verizon. You must buy it directly from Verizon "Apple Logo Specialist picture Specialist profile Now Chatting with David Hi i was trying to get some info about buying the new iPhone 6 Hello. My name is David. How may I assist you today? i currently have a Verizon unlimited plan and would like to keep it so I will be purchasing the phone for full retail price of 849.99 Can I just go into a Apple store and purchase it You cannot purchase through Apple for full retail price. You would have to contact Verizon for that request. so I would have to purchase from Verizon at full retail price That is correct. do you know by any chance why I must go through Verizon confused since it is the same phone To purchase the iPhone 6 through Apple, you need to be eligible for an upgrade or adding a new line of service. The only version you can buy for full retail is the T-Mobile version. correct that is what it shows on the website. So not even in store you can purchase it at full retail? Not at an Apple store. What if you wanted to give someone a Verizon phone as a gift? you would not be able to either? That is correct. You would have to contact Verizon about purchasing at full retail price. Apple does not sell those at full retail price. ok. well i will go ahead and try to find a store then. thank you very much End chat and take a survey or view top questions"