this (WAF) is nothing new. do these journalists live in a different planet? its been always like this. i remember my mom firmly refusing to buy us kids individual cotton candy even after dad had okayed it : "don't waste money; you all can share".
so i was conditioned to it when i got married, which was great for my wife
still, i was not fully 'domesticated' till my own faux-pas:
some years ago, before the kids, my wife worked and earned at almost an equal footing as me. we decided to use only my salary and save
all of hers. being the booming stock market times, i got tired of seeing such a large chunk of money pining away in measly CDs and moved all of it into stocks. i still remember one day showing her the bottom line - our money grown almost 400% !!! She told me to sell, begged me to sell; but we guys know best, right ?

Not wanting to dwell more on that, lemme fast-forward - the value sank to around 30% of original investment, and she was not even working by then
sigh! so now, i am now at her level of frugality and allow her to decide on any purchase over $50. my salary is more than enough for us, but we are still renting, so till we save enough for the down payment for a house, i am always going to be on the defensive. double sigh!