wait... no one more thing?

Hankster

macrumors 68020
Jan 30, 2008
2,360
269
Washington DC
They stopped saying that phrase when Jobs passed away. I could be wrong, but Cook has never said that exact phrase...always something close or just nothing at all.
 

JohnApples

macrumors 68000
Mar 7, 2014
1,514
2,370
They stopped saying that phrase when Jobs passed away. I could be wrong, but Cook has never said that exact phrase...always something close or just nothing at all.
Cook said it at the 2014 Keynote, near the end of the iPhone 6 portion. He said "One more thing..." (complete with the slide) and introduced the Watch.
 

The Catalyst

macrumors 6502
Dec 4, 2009
449
70
I'm kind of glad apple is no longer doing the whole "one more thing..."

That was really a Steve moment where he was allowed to shine, and I just don't think Cook and co. can pull that type of enthusiasm off.
 

Reno Raines

macrumors 65816
Jul 19, 2015
1,328
611
I know I am probably in the extreme minority but I was hoping for a new iPod Touch. Alas, not to happen.
 

macduke

macrumors G4
Jun 27, 2007
11,042
14,856
Central U.S.
I wasn't expecting full blown iPhone, but some subtle hints like they did with the Mac Pro...
Apple has literally never done this with the iPhone, save for the announcement of the original. Why would you expect that to change now? They pre-announce products sometimes. This is especially true for Pro users, who drop many thousands of dollars per machine and will often upgrade a whole studio at a time. Those are low-volume machines. With the "hints", it wasn't a hint, they called in a select group from the media and, paraphrasing the entire conversation: "We're going to be making a modular Mac Pro next year because we messed up with the design of the original and waited too long to change course but still want our pro users to know that we're committed to upgrading their hardware." They haven't messed up with the iPhone or anything, so there's no reason to expect it. They pre-announce more Pro products because they're not mass-market and therefore Apple isn't really hurt in the short-term by people waiting for the new device.
 

cambookpro

macrumors 604
Feb 3, 2010
6,803
2,469
United Kingdom
They stopped saying that phrase when Jobs passed away. I could be wrong, but Cook has never said that exact phrase...always something close or just nothing at all.
Cook has said it to introduce the Apple Watch at the 2014 iPhone event, and at WWDC 2015 to introduce Apple Music.


 
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