Let me start by saying that this is not intended to be some sort of trolling post about Apple, this is legitimate question: while waiting for the new iMac to be announced (hopefully less than a week away), and hearing some of the speculation concerning the refresh, do you ever find yourself asking, "Wait, why am I so obsessed about a new iMac?" To be clear, I am personally very interested in what the new iMac will hold as I've been considering a new one for over a year. Now, I have bought and used both Apple and non-Apple computers for years, so I don't really understand the fanboyism attached to Apple; different computers for different jobs. That being said I am curious to see what Apple will cook up this time around, and I do think a top-end iMac could make a nice little video-editing machine. Simply put: I'd ready to buy a new iMac... but I can't help but think about all the negative aspects of buying a new Apple AIO. For example, the unpleasant combination of Apple having a narrowly-defined vision for their computer line-up, and the fact that this iFuture doesn't really appeal to me. And of course I feel confident in saying that everyone reading this post is aware that non-Apple computers are typically cheaper (and often better equipped). So I didn't start this thread looking for people to tell me why Apples are better than any other computer, and that I should be grateful that I am even allowed to purchase an iMac, nor is this a rant of how I could build a better machine for less (we just had one of those threads as I recall). I am just legitimately curious: while waiting for the iMac refresh do the loyal Apple consumers here find themselves questioning why they are so attracted to buying an iMac? Doesn't it sometimes feel constraining, as in: you know what you want from a computer, but you're just hoping that Apple will concede to your wishes and produce the product you want.