I think that the real mass adoption of Apple TV will occur when further integration with TV channels occurs... Imagine being able to watch your Lost episode 10 minutes after it started, but, instead of losing that part of the show, being able to see it from the beginning at no charge... Maybe ABC could do it for same-day shows. Also, there is plenty of room for Apple TV to function as a TIVO recorder, as long as it does not compete with the rent/sell business from Itunes. In the end, Apple TV will retire your TIVO your DVD player your PS3 and your Cable Provider - unless you use it to connect to the internet. Apple TV is small box that can bring big changes.