The “halo” effect is real, and it is an ecosystem-in many ways completion has caught up or even exceed apples current offerings in both hardware, software, and services.
My household has been using Roku over Apple TV for the last month, I don’t even know that it has really been turned on. There are many here that prefer Spotify over Apple Music... Siri is well Siri (your mileage will vary). When it comes to iOS, most of the youth look at it like they look at Facebook-their uncool, and for their grandma to share cat pictures. There are some significant issues (although in early stages) that have resulted from a “lazy” Apple. Even the iToy chasers were giving it to Apple for using the same design from the 6, 6S, 7, and fancy glass back 8...
Okay so the Apple Watch is convenient and the AirPods are fantastic, when it comes to computers, Apple has been asleep, with cutting edge tech companies not using/developing for the Mac because they don’t offer hardware that can support it (oculus) so while AI and Augmented Reality are pioneering what the future could be Apple is limping behind-sure they have one machine that can really do something (imac Pro)... the rest of the lineup has had modest “improvements” that some here would argue were regressive, whether its loss of ports and more adapters, questionable keyboard, etc.
We might be a few voices but it was us few that brought others, when we leave those we brought will come with us. The “halo” works both ways.