This is not a rant about the BS of yesterday's launch but, rather, the idea that Apple decided to force millions of people to walk into a store to buy a mobile phone that is an internet enabling device. Seems like an an oxymoron to me. To force, repeat FORCE, people to queue up to buy a $200 device is so counter intuitive that it is laughable. Where is the 'insanely great' idea there? Where is the 'elegance' there? Now if the boys from Redmond did this, we'd all expect it. No surprises there. But the swagger-filled team from Cupertino could have and should have done this right. I can buy a MBP laptop, the best in the world, over the internet from Apple. I can buy the best desktop computer in the workd over the internet from Apple. But those iphones, well, you just have to wait outside in the line and sweat in the heat and hope they have your type in stock when you finally enter the door. Laughable.