Wall Street Journal Sticking With Apple News Because It Brings 'Genuinely Different Audience'

[MacRumors]

The Wall Street Journal has been one of the few newspaper publishers to participate in Apple News+, and according to statements from the company's CEO, Robert Thomson, The Wall Street Journal has no plans to end its Apple partnership.

As relayed by The New York Post, Apple News has brought the newspaper a "significantly new audience" that includes more women and younger people who might not otherwise read the WSJ.

"That Apple News partnership allows us to focus on that tier of content and bring in a significantly new audience that we would hope to graduate to a paid WSJ subscription over time," Thomson said in an earnings call last week. "And it is a genuinely different audience. It's actually, of late, more women than men. For The Wall Street Journal itself, it's more men than women."

Thomson's comments come a little over a month after The New York Times announced that it was ending its partnership with Apple News because the service does not "align with its strategy of building direct relationships with paying readers."

Articles from The New York Times no longer show up in the Apple News app, and the site has accused Apple of providing it "little control over business" and "little in the way of direct relationships with readers."

Apple has struggled to score deals with newspaper publishers for Apple News+ and so far has sites like The Wall Street Journal and The Los Angeles Times on board.

Article Link: Wall Street Journal Sticking With Apple News Because It Brings 'Genuinely Different Audience'

 

[TheYayAreaLiving 🎗]

Wise choice by Wall Street Journal.


PERHAPS!

 

[Brentley88]

The WSJ is an excellent news publication amid deterioration of quality in the industry. My favorite part is that it reads largely informational, like a Wikipedia article on current events. The Opinion section includes both conservative and liberal viewpoints.

Apple News for $10 is a bargain for WSJ alone because it’s cheaper than getting WSJ directly.

 

[murad_fourth]

Wise choice by Wall Street Journal.


PERHAPS!

Well, no doubt to what WSJ is inclined.

I therefore should not criticise this.

 

[now i see it]

So now they can continue calling it Apple News+ because there's a ciouple newspapers left But not for long

 

[Jeeg]

is the news app only available in certain countries? I swear when I swipe left on my iPad I see the News icon but I don't actually have the app on any of my devices.

 

[swrobel]

The Opinion section includes both conservative and liberal viewpoints.

I'm a huge fan of the journalistic side of the WSJ but this made me ?

 

[TheDailyApple]

If I was to get Apple News+, it would be for the sole purpose of reading the WSJ.

 

[4jasontv]

My issue with Apple news is in its core feature: I can't tell if curated news is balanced unless I use non-curated options and at which point why would I pay for it?

 

[Nermal]

is the news app only available in certain countries? I swear when I swipe left on my iPad I see the News icon but I don't actually have the app on any of my devices.

The coverage is very poor; it's only available in four countries (US, UK, CA, AU).

 

[murad_fourth]

is the news app only available in certain countries? I swear when I swipe left on my iPad I see the News icon but I don't actually have the app on any of my devices.

Where do you live? The answer will depend on this; and if you kindly let us know.

 

[4jasontv]

The Opinion section includes both conservative and liberal viewpoints.

I don't want opinions. I want dry, factual reports of what occurred. As soon an author tosses in colorful language there is a bias introduced.

OH! It was a horrific scene huh? When you tell me bad things are bad you pass judgement over what things are good.

Edit: Look at sports journalism to appreciate this. Read about your favorite team from their rivals home paper. Suddenly all those things that you were proud of are either missing, terrible, or they are used to explain why they aren't as good as they used to be.

 

[Apple_Robert]

Wow. I didn’t realize the Wall Street Journal subscription was so expensive.

 

[murad_fourth]

Wow. I didn’t realize the Wall Street Journal subscription was so expensive.

OMG, you are now here...

 

[ipedro]

AppleNews is substantially improved in iOS 14. All I had asked for when it launched was for news articles anywhere in iOS, from Safari to Twitter, to open in AppleNews if that same article is available there. Apple has implemented this, finally.

Previously, if you found an interesting news article in Safari or on Twitter and you hit a paywall, you couldn’t open that article, even if it was available to you with your subscription in AppleNews+. You had to search for it manually, and Search in News sucks.

They fixed that. Now, you’ll either get a banner at the top of the article or it’ll open directly in News if you’re opening it from a link outside Safari. It’s great.

 

[Macaholic868]

I don't want opinions. I want dry, factual reports of what occurred. As soon an author tosses in colorful language there is a bias introduced.

OH! It was a horrific scene huh? When you tell me bad things are bad you pass judgement over what things are good.

Edit: Look at sports journalism to appreciate this. Read about your favorite team from their rivals home paper. Suddenly all those things that you were proud of are either missing, terrible, or they are used to explain why they aren't as good as they used to be.

You nailed it. I want the facts and details. Leave the opinion out of it. I can think for myself. I do enjoy reading opinion from time to time but it has to be clearly labeled as such. Occasionally I’ll read it and find an angle that I hadn’t considered before, provided I fact check it to make sure it’s not BS.

I also find it important to get your information from a multitude of reputable sources because if you leave opinion out of it you can still influence readers based on what you cover and what you do not. I also try to mix in international news, state news and local news.

 

[Apple_Robert]

You nailed it. I want the facts and details. Leave the opinion out of it. I can think for myself. I do enjoy reading opinion from time to time but it has to be clearly labeled as such. Occasionally I’ll read it and find an angle that I hadn’t considered before, provided I fact check it to make sure it’s not BS.

I also find it important to get your information from a multitude of reputable sources because if you leave opinion out of it you can still influence readers based on what you cover and what you do not. I also try to mix in international news, state news and local news.

That is one of the reasons I like using RSS feeds so much. I can better control what I want to see and read.

 

[JPSaltzman]

Of course the New York Post reports this story about the Wall Street Journal. They're both owned by Rupert Murdoch. And if you don't know who he is, you haven't been paying attention.

 

[nfl_brah]

Don't miss NYT at all, the entire newspaper has been an opinion piece for a while now.

 

[Apple_Robert]

Don't miss NYT at all, the entire newspaper has been an opinion piece for a while now.

More like a waste of trees and a piece of tabloid drivel trash masquerading as journalism.

 

[nutmac]

Too bad I can't browse their full contents on the web.

 

[Cosmosent]

My take:

They were able to cut a better deal !

 

[Apple_Robert]

Too bad I can't browse their full contents on the web.

The web subscription doesn’t allow it, or you speaking of what they entice people with in order to garner new subscriptions?

 

[az431]

I don't want opinions. I want dry, factual reports of what occurred. As soon an author tosses in colorful language there is a bias introduced.

OH! It was a horrific scene huh? When you tell me bad things are bad you pass judgement over what things are good.

Edit: Look at sports journalism to appreciate this. Read about your favorite team from their rivals home paper. Suddenly all those things that you were proud of are either missing, terrible, or they are used to explain why they aren't as good as they used to be.

so you visit the MR forums for facts?

 

[ThunderSkunk]

I typically avoid pop news & stick to the peer-reviewed science journals as much as possible, but when I do tire of the Navelgazers Quarterly & indulge my taste for low-calorie gnosh, the WSJ provides the educated rights perspective to counterbalance the educated lefts at The New Yorker. Two different kinds of journalism, for two different audiences, both worth a read to understand why the US is like it is.