Walter Isaacson: Steve Jobs Would Have Supported Beats Acquisition

Discussion in 'Mac Blog Discussion' started by MacRumors, May 30, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Walter Isaacson, known to the Apple community for his authorized Steve Jobs biography, believes the Apple co-founder would have approved of Apple's acquisition of Beats. Isaacson shared his thoughts on the Beats deal during a CNBC interview earlier today (via Fortune).

    Isaacson points to the close relationship between Beats co-founder Jimmy Iovine and Apple co-founder Steve Jobs, both of whom shared a similar appreciation for music.
    Before the acquisition was announced, Isaacson speculated that Iovine was Apple's real target, bringing the veteran producer on board to head up the Cupertino company's content business. Isaacson said Iovine could "help Apple launch the TV product that analysts have been gossiping about for years," by using his influence in the media business to negotiate content deals. During an interview at the Code Conference earlier this week, however, Iovine noted that he has enough on his plate with music and has no plans to become involved in television negotiations.

    Iovine has a long history with Apple, helping Steve Jobs sign deals with music labels in the early days of iTunes and working with Apple and U2 on a special edition iPod. Before the launch of Beats Music, he also pitched the idea of a streaming music service to Apple, but neither Steve Jobs nor Tim Cook was interested at the time.

    Upon completion of the acquisition, Iovine and Dr. Dre will join Apple while the Beats team will work under the guidance of Eddy Cue, Apple's senior vice president of Internet Software and Services.

    Article Link: Walter Isaacson: Steve Jobs Would Have Supported Beats Acquisition
  2. nepalisherpa macrumors 68020


    Aug 15, 2011
  3. chrmjenkins macrumors 603


    Oct 29, 2007
    So why not poach him or add him to the board? Was it really worth 3 billion to add him as an executive?
  4. Redbeard25 macrumors regular


    Oct 4, 2003
    I love that the friendly URL for this story is

  5. bobbytallant macrumors 6502

    Apr 6, 2010
    I would like to hear Ashton Kutcher's opinion on this matter.
  6. makingdots macrumors regular

    Aug 14, 2008
    What's annoying is that MacRumors gives a damn to what this autobiographer says..
  7. Drumjim85 macrumors 68030


    Oct 7, 2007
    DFW, TX
    I don't get why the 3 billion is such a crazy number, other than it being their highest paid acquisition. Beats did about $1.5 billion in revenue last year. Even if only 1/3 of that is profit, and sales are stagnant, it won't take too long for them to recoup. While also getting the other benefits of the business.
  8. Stella macrumors 604


    Apr 21, 2003
    Its time for people to move on. Its kind of irrevelent to what SJ would have done. Unfortunately, he's dead.
  9. darkslide29 macrumors 65816

    Oct 5, 2011
    San Francisco, California
    Yep, I mean Google paid $3 bil for Nest, and one of their two products is currently off the market for safety reasons. :eek::p
  10. 2457282 Suspended

    Dec 6, 2012
    I think people need to stand back and give this deal some room to breath. It is done, let's hope for the best. It's too late to second guess, so let's all pitch in and help make it successful.
  11. luckydcxx macrumors 65816


    Jun 13, 2013
    i think i would tend to agree with the biographer then you (who probably never even met steve jobs).
  12. cube macrumors G5

    May 10, 2004
    Until when will MR continuously try to justify this deal?
  13. SmileyBlast! macrumors 6502a


    Mar 1, 2011
    He spent a lot of time with Jobs. He knows him better than most.


    It just feels like such a fad. Some sources say that the Beats headphones cost $14.00 to make and rate at the bottom of similar products. Why are people buying these crappy headphones? Soon more people will ask the same thing. Then it will be a worthless acquisition.
  14. the8thark macrumors 68040


    Apr 18, 2011
    People are free to say and predict what they want. And MR is free to write articles on any or all of it. It's up to us to sift through it all and take the good parts and put the ******** in the garbage.
  15. ephemeralreason macrumors regular


    Apr 9, 2012
    So pleased that Issacson can channel Jobs. Why not just make him the CEO?
  16. samcraig macrumors P6

    Jun 22, 2009
    Who cares what Walter thinks. Yes - he spent time with Jobs. But that doesn't mean he has any real idea what he would or would not support NOW. Jobs is dead. He's really not an authority on what someone who has passed might or might not approve of. And even if he did - again - who cares. Apple acquired Beats. Who needs Walter to tell us Steve would have been OK with it?!
  17. GeneralChang macrumors 65816

    Dec 2, 2013
    Logical shorthand is a beautiful thing.
  18. nutmac macrumors 68040

    Mar 30, 2004
  19. chrmjenkins macrumors 603


    Oct 29, 2007
    Doesn't get to the point of my question. Why did they need him that badly? Why is the best answer we can get for the acquisition "Well, Beats isn't a bad business?"
  20. GeneralChang macrumors 65816

    Dec 2, 2013
    $14? Seriously? Dang, that’s expensive! I’m pretty sure that the headphones sitting on my desk right now cost less than a dollar to make. I guess it’s appropriate then that the Beats cost 14 times as much money to buy.

    I jest, I jest. Kinda.
  21. mac&cheesey macrumors 6502

    Dec 21, 2008
  22. Wiesenlooser macrumors 6502a

    Jul 9, 2010
    I personally think Steve Jobs was more of a 50-Cent guy. They totally blew it with dre
  23. GeneralChang macrumors 65816

    Dec 2, 2013
    Probably because Apple hasn’t provided an answer to that question, and all we’ve got is a bunch of speculation. Apple execs probably have a better answer. Probably.

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