Sorry to burst your apple utopia bubble, but there is no way Apple can become an independent label. They will get sued up their ass by Apple Corps. Part of their agreement is to differentiate the Apple iTunes/iPod platform from being a label. Apple will change their name before they start publishing their own music. Legally, there is no chance.
Actually I'm not so sure this is the case any more. Apple settled the dispute with Apple Corps permanently after a judge basically threw out Apple Corps umpteenth suit against Apple Inc. Under the current terms, Apple Inc. owns all rights to the trademark "Apple" and Apple Corps licenses it
from Apple, Inc. I think this settlement also allows Apple to proceed with any further development into the music business with no more interference from Apple Corps. The terms of the settlement do not include an injunction in Apple Corps' favor.
So that means that monies have been exchanged to release Apple, Inc. from any further litigation on the matter, for once and for all... and Apple Corps no longer owns the trademark rights to the Apple name... which implictly also means they cannot sue Apple Inc. for ANY use of the trademark, but Apple could sue them because Apple Corps has licensed the trademark for limited use.
However, I don't think Apple Inc. wants to become a publisher/recording label. I think instead what they're angling to do is to sign artists into a different kind of distribution agreement where the artists own the copyright and license it for distribution through Apple. Apple would not see any marginal benefit from usurping the antiquated model of securing A&R through disbursement of advances and retention of optioned material and the tremendous expense associated with A&R scouting, management, radio promotion, etc. It's far more profitable for Apple to act as a hybrid distributor/retailer under which the artist retains all rights and consequently also foots their own bill for recording expenditures. This is also preferable for the artists because modern A&R contracts are tantamount to indentured servitude... in many cases the studio options albums they have the right not to promote much less release, and the artist is still obligated to recoup their advances at their current royalty rate which averages about 7% of gross margin—NOT MSRP—less manufacturing, packaging, marketing, promotion, distribution and sales for all but a handful of artists in the world, the two highest-paid being Michael Jackson and Madonna at roughly 25% and 20% respectively.
Under this type of agreement with Apple, instead of earning less than 77 cents per album and having to recoup loans at this rate prior to accruing payable royalties (out of which they must also pay their producer, agent and band members) artists would collect at least 60% of gross margin AND have the flexibility of electing other distribution agreements and not being restricted by a label's Right of First Refusal.
I began assessing the validity of this model about ten years ago in a paper I wrote titled "Technology and the Music Industry: Music Distribution via the Internet" in which I explored the historical distribution model from the 1940s to the present day and then examined the emerging technologies that were at that time opening the door for artists to achieve global distribution and marketing on their own via the Internet. The move by Apple to position themselves as a retailer of independent artists scares the hell out of RIAA because there are many major artists who already have a following that they'll take with them when their contracts are up. Lesser artists on the roster (the 85% of major label artists who don't sell enough albums to break even on their advances... but make nice, intentional tax writeoffs for the labels) are not so much the concern, but they'll go too because they will find themselves gaining access to a much larger audience through direct agreements with iTunes/Apple.
The motivation to do away with the promotion machinery is simple when you consider the math. At 7% of gross margin, it may take a recording artist 250,000 album sales just to recoup their advance before they can start collecting a dime of royalties. However, an independent artist who sells one album at $9.99 on iTunes has just made more money than the label-signed recording artist. This is true of both major and minor label-signed artists.
Ironically, the original model for this type of agreement is Led Zeppelin, whose license to Superhype Music, their publisher, ended after 26 years upon which termination all copyrights went back to Led Zeppelin and thenceforth were licensed out by the band's members/estates to whomever they wished to distribute through on THEIR terms.
Say goodbye to RIAA and hello to the global independent recording artist!