Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I would use this as most of the time we decide to watch movies at the last minute (actually my wife does). ATV is great for the kids as they don't have to mess with DVD players and disc menus, etc.

I think there are two things for me:
1. The digtal copy of iTunes compatible movie on DVD's is a big hit. Buy the movie and get it on ATV without Handbrake.
2. Movie rentals just sweetens the deal for last minute decisions or a movie that I know I wouldn't buy just want to see once.

I hope ATV really takes off and they continue to improve the little guy.
 
Why the price is $4

The price is $4 for a good reason... Convenience. Netflix, you will have to wait a couple of days before you even get your movie, blockbuster, you will have to drive to and later return. This way, you can sit at home browse a movie, DL it (which only takes about 20 min *based on Xbox DL Times* and then instantly play it when you want it. I like Netflix and use it all the time, but I have to wait for the movies to arrive and if I have guests over, the iTunes Movie Rental will offer immediate satisfaction!!! $4 for 2 hours of enjoyment with friends/family with immediate satisfaction is a reasonable price. However, I still think the movie should offer at least 3+ playbacks with over 1 week rental *again based from Xbox movie rentals.*
 
$3.99 each movie is way too much...and only 24 hours...I don't think they want the :apple:tv to be successful
 
I think they should offer some sort of subscription service; $20 a month for unlimited downloads. Sort of a digital-only Netflix.
 
The 24-hour limit (if true, and if it counts from time-of-purchase rather than when you first click Play) is ridiculous, and certainly driven by the content owners rather than by Apple.

Still, I've wanted online rentals for a long time, and you have to start somewhere.

Question: I've never used Pay Per View. When you buy a PPV show, can you watch it more than 24 hours later?

I think they should offer some sort of subscription service; $20 a month for unlimited downloads. Sort of a digital-only Netflix.

That would be a great option for some. But for me, I prefer rental: I want to pay less for months when I watch less, and more when I occasionally watch a lot. I wish Netflix had a per-movie rental plan. Their selection can't be beat, but my movie habits vary and the subscription system was a poor fit for me.

And Netflix is never unlimited (if you read the fine print or Google "netflix throttling"), so I expect a $20 download plan would not be either. There would be some limit--and if I wanted to exceed that limit in a given month, then I'd be wishing again for per-movie rentals.
 
Does anybody here realize that you can start watching any movie you download from iTunes within 30 seconds to 1 minute after the download has commenced, i.e. while the download is going on in the background? So as far as "time of download" is concerned, it's only for the people who have slow internet connections. For those folks, the digital copy should be available on a physical DVDs (per the rumors). At least, that's the idea Steve is pushing for... I think.
 
This is a decent start. But I agree that 24 hours is too short. But if no one uses the service, then they will change it or drop it. I'm unlikely to use it anyway as my 12" PB screen is just a little small to have the family watch a movie
 
Everyone must watch more movies than me. That, or people's patience is considerably thinner, and they want everything instantly regardless of the cost. Four dollars is way too expensive for me, but I accept that I am a borderline obsessive cheapskate.

I have seen *eleven* good movies from the time span of 2002 to today. Eleven. Maybe I am picky, but I have to wonder how many movies does the AVERAGE person watch per year in the US, Canada, Europe, etc. Then, how many of those do they feel compelled to outright purchase, presumably for watching over and over again. I rent movies from the local library (for free) only very rarely. When I purchase, I wait a couple of years and get them sporadically as I see them marked way down (recently picked up Gladiator from an estate sale for a buck, condition was essentially mint). Something about my monetary value system does not have space to spend twenty plus dollars on something I might realistically only watch a dozen times or less.

I guess I am out of this loop. I have no desire to participate in this marketplace when I can Handbrake the few media titles I do purchase. While the appeal of HD is real (for a few things like Planet Earth, etc.), I can't see the point for about 90% of media content being in HD. It is an attempt to plug merchandise when in reality not much of substance is being offered.

For instance: look at a film like the Simpsons Movie. Is this experience REALLY better in HD compared to regular DVD 720x480 experience? Is it the giant screens that seduce people, or the technological specifications of the boxes they buy to play the discs? I haven't noticed much difference, although as I previously mentioned, with rare exceptions such as Planet Earth I would want it no other way.

For what it's worth, I must be old-fashioned and insane. I PREFER above all else to physically possess that which I pay for. I don't like the idea of iTunes selling me phantom data bits; I want a physical disc I can place in a player. Now, I do eventually upload these onto my computer for convenience and consolidation, but somewhere in my home I know I have the solid item somewhere. I'll probably never escape this mentality, but the world marches on.

As for movies and media content available streaming over the internet, I do not deny that this is the future. However, based on the current state of things, I will probably sit this one out until the prices match my conceptualization of the value of the service being offered to me.
 
Netflix?

I liked the idea of netflix when I first got it, but no longer enjoy it. I have to wait for two weeks before I get new releases sometimes as there is always a long wait or a very long wait. The only way to ensure you get a new release when it comes out is to have it in your queue before everyone else and then plan when your going to return the DVD's to ensure they get it on the day you want the new release. Pathetic I think.

I know this is not Netflix competion, but fills the gaps.
 
Studios Dictate, Not Apple...

a) of course it will start playing almost immediately. This already works in iTunes for buying a movie.

b) having a bigger catalog than VoD with cable is a giant step forward. You could imagine that every piece of content in the video part of iTunes could be rented.

c) When you have multi-million dollar deals with people like Comcast, the studios are not ones to give Apple a better deal than others have. So, that is why Apple will likely have to do 24 hours from purchase (just like Comcast), but as it can start playing immediately, that is not as big a deal.

d) resolution, I would think, would be HD lite for some stuff. (720p). Apple likely would prefer not to pay bandwidth for 1080p, and it would make experience for many users very bad (it would have to really buffer to start the show).

e) VoD has a TERRIBLE time getting movies in a timely fashion. So, same time as DVD release may be something that Apple can get that Comcast didn't. It could be a technical limitation for Comcast, who knows. But for rental to be crazy popular, I am sure the area that Apple would hammer on the studios is for simul-release for DVDs and rental. Not sure why Comcast can't get this.

f) Wonder about pricing for TV shows. When you rent a season disc from a store, you get 5 episodes on one disk. This is too much to watch in 24 hours, but $3.99 per episode would be way too much. So I would think that $0.99/episode would be more appropriate.


just my 2¢. The biggest issue with dealing with content from big guys is that they put ridiculous rules on the content until a huge percentage of users are basically forced into breaking those rules. Only then do they wise up. Silly.
 
Well its nice to have movie rentals on itunes but $3.99 for 24 hours? No, thanks. Each movie is like 1gb in size and its gonna take you two hours just to download it on your computer and you got 22 hours left. Blockbuster is still a better choice then.
 
Question: I've never used Pay Per View. When you buy a PPV show, can you watch it more than 24 hours later?

Comcast limits me to 24 hours, plus I've had problems dropping from their servers and still losing the $4 with no movie. :mad: I would have called but every time we call about VOD the response is not very helpful.
 
In Norway the rental prices are at 16 to 20$ that is expensive, but 4dollars my God stop your damn whining....

People here always whine about something that they do not have the entire details on.

We don't even know if the movies will be streamed considering a lot of work has been done to make sure streaming HD content on QT is possible, plus with the release of a new version of iTunes it will support streaming and play as soon as it does.

Downloading a movie to a computer is stupid IMHO, however if you have an iTunes virtual account with the Web Space that .Mac has and add streaming with a 24 hour "web-ticket" then you can watch the movie anywhere and on many devices as you please.

Example:

Say you rent an iTunes movie and you are in LA and your family is in NY and have access to iTunes well either you or them can order the movie and view the movie in a 24 hour span as many times as you want from your iTunes account.

Unlike NetFlix you are limited to one workstation.

Apple has put a lot of work into the iPhone, iTouch, mobile system and streaming HD to phones etc.... gee I wonder why?
 
choices

If the scheme isn't attractive, the choice is yours to not rent movies via iTunes. I agree that the price seems high compared to other sources, especially without any extras, etc. I do wonder though: how many people who rent NEW movies via a physical Blockbuster or similar source have/take the time to view the DVD extras within their alloted rental period? Even with Netflix, I often don't take time for the extra material, opting to return films to receive more. If I like the movie enough and am really interested in immersing myself in the extras, I purchase the DVD. (I don't own a lot of DVDs.)

What are the viewing habits of other people out there? What's most important to you in a movie rental service? Selection? (both number of movies and studios) DVD extras? SD vs HD? Rental period length? Price point?
 
What's the fuzz about?? In Belgium we have digital tv, we order movies, series, etc true our Digital decorder and it starts in 5 seconds! Don't they have that in the US? And it's also only for 24 hours, what i think is reasonable.
 
Comcast limits me to 24 hours, plus I've had problems dropping from their servers and still losing the $4 with no movie. :mad: I would have called but every time we call about VOD the response is not very helpful.

What if the movie is only downloaded to your iTunes account and not your physical computer, then you lose nothing if your connection times out and you can play it in real-time. :)
 
One more thing...

If you want to see the deal that Apple will offer, I am sure that Vudu.com basically got the same deal. This is what they offer:

VuDu's offer:
1) $0.99 to $4.99 per rental, TV shows are $1.99 (steep)
2) HD for some releases
3) "Thousands of movies"
4) When you hit "rent" movie is downloaded and can start playing immediately (if you have 3Mbs or better). The movie is stored on your machine for 30 days. When you hit "play", you have 24 hours to finish the movie.
5) We offer HD content when the studios give it to us.
 
Hmmmm

Everyone is rather assuming that Apple will go down the 'Download and keep' route, rather than the pay to access time restricted "BBC iPlayer": a 'Youtube type' flash style movie web page... That would solve the time waiting and DRM issue wouldn't it?
 
Well its nice to have movie rentals on itunes but $3.99 for 24 hours? No, thanks. Each movie is like 1gb in size and its gonna take you two hours just to download it on your computer and you got 22 hours left. Blockbuster is still a better choice then.

You do not lose 2 hours to downloading the movie. You can start watching the movie once it has buffered a portion of it (i'm not sure exactly what the amount is). This typically takes 5-10 minutes. So, you will only have to wait no more than 5-10 minutes before you can begin watching the movie. Assuming you have at least a 1.5-3Mb, reliable, internet connection.

The pricing is equal to market prices for rentals elsewhere. It is only shocking since it's 40% of the price Apple charges to buy a movie.

Leaving only 2 big questions: Will all of the movies available to rent, also be avilable to buy, and at what price?
 
I'm sorry, I love you Apple, but $4? For a movie I can get on-demand and watch on my big screen, in HD. I don't know, they ARE taking a step in the right direction, and I can only assume that there was an AWESOME meeting with the movie studios, who were not trying to capitalize on this like crazy. We'll see how it works out.
 
Well its nice to have movie rentals on itunes but $3.99 for 24 hours? No, thanks. Each movie is like 1gb in size and its gonna take you two hours just to download it on your computer and you got 22 hours left. Blockbuster is still a better choice then.

This doesn't need to replace Blockbuster or Netflix or anything else: it's a NEW option, with benefits those options don't have. Home delivery with a wait of seconds/minutes/hours rather than days in the postal system. And no gas/hassle of going to the physical store (which may or may not have a copy left of what you want). And iTunes' easy searching, of course. People will still use libraries/rental stores/Netflix--those have their own advantages. But people will use this too.

I want online rentals. But that doesn't mean I am compelled to give up all other video sources. I'll enjoy it all.

As for 2 hour download waits--you're forgetting streaming. If a movie can be downloaded in less time than it takes to watch it, then you can start immediately. If it downloads a little slower than it takes to watch, then you can start a little later--but it need not be a full 2 hours later. iTunes can tell you when it's ready.

(Online movie rentals are obviously not practical for most people with slow/dialup Internet.)

As for the price... $4 is about my average from Netflix (plans and habits vary), and about average for my local stores too. If I must trade quality and special features for convenience, then that will reduce my number of iTunes rentals. But there will still be times when I have $4 of desire to see a movie without getting in the car, and I'll be glad to have the option.

I really don't care that much about HD quality for rentals. I want HD for the (VERY rare) titles I would own. And for certain "special" movies or planned movie events with lots of friends or something. But for a casual night of viewing on the spur of the moment? Near-DVD (as iTunes TV shows now are) is fine. Anything better is icing on the cake. I watch TV all the time at lower res than iTunes.

Meanwhile, it's all just a FIRST step, not a LAST step. HD and special features and more selection will all come one day. Apple can only push the content owners so fast.
 
*YAWN*

Netflix, Blockbuster, Microsoft, & every cable provider in the world does this already.

And if it is not in HD and 5.1 sound, who cares...

Another "service" from Apple that I won't be using.
 
If you want to see the deal that Apple will offer, I am sure that Vudu.com basically got the same deal. This is what they offer:

VuDu's offer:
1) $0.99 to $4.99 per rental, TV shows are $1.99 (steep)
2) HD for some releases
3) "Thousands of movies"
4) When you hit "rent" movie is downloaded and can start playing immediately (if you have 3Mbs or better). The movie is stored on your machine for 30 days. When you hit "play", you have 24 hours to finish the movie.
5) We offer HD content when the studios give it to us.

Pointless to download a movie to your computer when you are limited to the number of workstations you can view it on, everyone does not want an AppleTV.

Plus why download it when there is the risk of time-outs and streaming content is available NOW.

Why would Apple focus its AirPort Extreme for streaming and AppleTV when they don't plan on utilizing streaming HD content, while also releasing the iPhone and iTouch that has a wider-screen for guess what movies. :)
 
This is all speculation. Everyone labeling it a failure already are really making predictions on very little info. We will see next week. Everyone has their own view on it and it will work for some and not others, but remember, apples target is not the tech geeks, it is the general population (though they wouldn't mind word of mounth from the tech geeks). The general population is not as picky as the tech geeks are and will always welcome convenience. The one thing I am not sure about is if people will be willing to buy an apple tv just to get this since watching it on a computer screen is not going to sell it to the general population.

I am keen on it for the following reasons:
- I already have an apple tv and would buy one if I didn't (i am assuming this will work with it).
- I hate going to the video store, never have what I want.
- I enjoy netflix but surprisingly find that there are many days where I want to watch something, but not one of the three I have from netflix.
- Don't mind $4 as VOD and other rentals (outside of subscriptions) are the same.
- I don't like the 24 hour rule but can live with it.
- As long as I can start watching it in a half hour or less that is real-time enough for me.
- I would like HD, but DVD quality would suffice (unfortunately they are not even at that yet). So some improvement is required here.

I will keep netflix for the independent movies and other missing movies. But love the idea of picking a movie and watching it that same evening.

Apple is good at building products that meet the most important needs of the customer but fall short in areas that end up not being deal breakers for the average consumer. Let's see if they got it right here.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.