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Why even bother to label them? Buy something that fits you unless you want something looks ridiculous on your wrist, you might as well get a huge gold made dollar-sign necklace to go with it.
 
I am a man but my wrists are 154 mm because i am a small guy. I ordered the 38 mm. I am happy i did because when i tried the 42 mm on in the store it looked ridiculous on me and i ordered the milanese loop which was to big to on my wrist in the store because i like my watch tighter. It has nothing to do with the sex of the person.
 
Cmon man Do not be so naive. Everything at that level of advertisement is strategic. Of course if they would have put the 42mm on her, the women's reaction maybe have been turned off by the look being too bulky.

They went for the safe, natural bet of smaller watches are for women, larger watches are for men. Its plain and simple.

Except she wears the modern buckle, which is 38mm only.
 
...38mm isn't small, and frankly, it's substantially larger than most women's watches...

38mm isn't small for a traditional wristwatch.

BUT, after having played with several Apple watches today, I'd say 38mm is unusably small considering how information-rich the displays on the Apple watch are.

I'd go so far as to say Apple need to rethink the watch UI completely. There's too much on it and so much complexity in navigating the UI. Worse, it's a different and unfamiliar style of navigation to the iPhones we're all used to.

Glances become stares. It puts too great a cognitive load on the user.
 
38mm isn't small for a traditional wristwatch.

BUT, after having played with several Apple watches today, I'd say 38mm is unusably small considering how information-rich the displays on the Apple watch are.

I'd go so far as to say Apple need to rethink the watch UI completely. There's too much on it and so much complexity in navigating the UI. Worse, it's a different and unfamiliar style of navigation to the iPhones we're all used to.

Glances become stares. It puts too great a cognitive load on the user.

Yup
 
38mm isn't small for a traditional wristwatch.

BUT, after having played with several Apple watches today, I'd say 38mm is unusably small considering how information-rich the displays on the Apple watch are.

I'd go so far as to say Apple need to rethink the watch UI completely. There's too much on it and so much complexity in navigating the UI. Worse, it's a different and unfamiliar style of navigation to the iPhones we're all used to.

Glances become stares. It puts too great a cognitive load on the user.

Right NOW it does, but as most of the reviews indicate, the learning curve on the device is about 1 week. Over the course of the lifetime of the device (and presumably it's descendants) that 1 week of a learning curve is minimal. I understand that the Watch may be less intuitive than the iPhone was when it first launched, and that this is causing many to feel that it is un-Apple-like, but I suspect that some of these are limitations of the form factor.
 
38mm isn't small for a traditional wristwatch.

BUT, after having played with several Apple watches today, I'd say 38mm is unusably small considering how information-rich the displays on the Apple watch are.

I'd go so far as to say Apple need to rethink the watch UI completely. There's too much on it and so much complexity in navigating the UI. Worse, it's a different and unfamiliar style of navigation to the iPhones we're all used to.

Glances become stares. It puts too great a cognitive load on the user.

38 is fine. The videos all show the screen is very bright and clear. Unless you have poor vision which you should wear glasses for you are fine.

Using your logic we should have a 50mm just so we can all see the watch. It's a watch not s phone.
 
All I know is I am a small woman that ordered the 38mm. After seeing them in the store today wish I would have got the 42mm. The 38mm is very tiny. Really the 42 seem smaller than I imagined.
 
Right NOW it does, but as most of the reviews indicate, the learning curve on the device is about 1 week.

But why would I buy it, if my first experience in the store isn't delightful?

We shouldn't even be talking about learning curves, never mind 1-week learning curves.
 
But why would I buy it, if my first experience in the store isn't delightful?

We shouldn't even be talking about learning curves, never mind 1-week learning curves.

So nothing is worth using if you have to learn how to use it? I'm a photographer, and if someone had just sat me in a room with a DSLR and a copy of Photoshop for 10 minutes before I decided to LEARN anything about photography, I wouldn't have gotten very far in that 10 minutes.
 
I don't think its a big issue what size you like but most men will be wearing the 42. Simply because our wrists are larger most of the time vs a woman's. I'm sure apple designed the 38 primarily for those smaller wrists. Typically when a watch comes in two sizes the smaller is intended for women.
 
So nothing is worth using if you have to learn how to use it? I'm a photographer, and if someone had just sat me in a room with a DSLR and a copy of Photoshop for 10 minutes before I decided to LEARN anything about photography, I wouldn't have gotten very far in that 10 minutes.

You shouldn't have to learn how to use a watch. Especially not one that duplicates many functions of the other device you're holding in your hand and can already use blindfolded.

BTW, learning marketable skills (photoshop) isn't really in the same league as learning to use a watch.
 
But why would I buy it, if my first experience in the store isn't delightful?

We shouldn't even be talking about learning curves, never mind 1-week learning curves.

Was there not a learning curve going from a phone with a keypad to the iPhone? Typing on glass took a little while to get used to. Same with the Apple Watch. It's a new Oirce of hardware with a new UI that requires some learning just like anything else. It's not complicated at all from my first hand experience.

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You shouldn't have to learn how to use a watch. Especially not one that duplicates many functions of the other device you're holding in your hand and can already use blindfolded.

BTW, learning marketable skills (photoshop) isn't really in the same league as learning to use a watch.

You're comparing a brand new device to a device that's been on the market for 7 years.
 
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