I think the reason everyone keeps thinking the watches look smaller in person is because everyone is taking photos using their iPhones, which have very short focal lengths for objects taken up close.
This picture should illustrate the effect. Imagine the watch is this model's nose, and notice that the closer you are, the bigger it seems in relation to her face.
We need some photos taken using longer zooms at a further distance to get a more natural effect, but I suspect few of us will be walking into our watch try-on appointments with DSLR cameras!
This picture should illustrate the effect. Imagine the watch is this model's nose, and notice that the closer you are, the bigger it seems in relation to her face.

We need some photos taken using longer zooms at a further distance to get a more natural effect, but I suspect few of us will be walking into our watch try-on appointments with DSLR cameras!
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