This assume no one else would have pushed innovation.
No one has to the level Apple did/is still doing.
Heck look at Xerox PARC. Everyone loves to talk about how Apple stole from Xerox - while conveniently ignoring that Xerox didn't know what to do with Smalltak, the GUI, the mouse or the Alto systems. They were selling access for ideas, and Apple paid. Hell Jobs berated Xerox management for literally sitting on the greatest innovation in computing at that time. If anything Apple liberated the GUI and Mouse from Xerox (as well as several key people from PARC to work on the Mac).
You think Microsoft would have done that? IBM? HA!
I lived the 80's and 90's. I saw this stuff first hand, up close and personal through a series of happy accidents. I routinely attended Comdex and Interop in the late 80's and 90's since I grew up near Vegas and even stole off to a few Macworlds after friends moved to the bay area and I could crash at their pads (was there for the launch of iTools, missed the Intel Mac's by a year. 'doh!) I pressed the flesh on the show floors, fought in the Netware - Windows NT - OS/2 wars during the gawdawful Spindler/Performa Mac era. When it comes to desktop computing Apple was and still is the catalyst for fundamental change (well, as long as Jobs was in charge in the early days).
And not just desktop computing. Did you ever use Windows Mobile/WinCE? Microsofts big idea for mobile? Destop Windows on a mobile device. Warts and all. Fill up over 1/3 the screen with UI elements that make total sense on a desktop but just clutter up already small and crowded mobile displays. Don't get me started on that damn start button and the persistent task bar. Real innovation there.
Who came out with a phone device with a useable (anyone who mentions Symbian - think about your life choices) mobile UI first? Apple with the iPhone. Yes, Palm was mobile first but it also didn't go anywhere and at the end was passed around like a hot potato before going to Compaq to die an ignominious death at the final hands of HP. That and Palm never had cellular data (at least natively). Ahh HP - the same bastards that killed off DEC Alpha
and Itanium. Not that I'm bitter. Want to kill someting? Sell it to HP. We used to think Computer Associates and then Symantec were bad. Ha! HP are the true pro's at stifling innovation. Computer Associates and Symantec may have been greedy and charged you up the a$$ as they consolidated power in vertical segments, but at least they still provided
some value. All HP did was kill $h!t. But I digress....
At least StrongARM escaped Compaq/HP's grasp to Intel. Who then promptly sat on it and later sold it for a pittance. Sadly the dolts responsible for that probably aren't still at Intel to feel the proper shame for their lack of vision.
Still want to talk to me about innovation on the PC side of things? Just ask any Windows ARM Surface fan how they feel about the job Apple is doing with their ARM transition. Just have a little distance between you when you approach them. They are a touchy lot 🤣
I shouldn't laugh - maybe the shellacking Apple is delivering and apparently going to double/triple down on may finally light a fire under MS who will then light a fire under someone else. Samsung? Qualcomm? Oh Qualcomm - how fat and lazy on patent revenue you've become. Maybe 5G will snap them out of their patent profit trough. The trough that's going to start getting thinner and thinner. Hunger is a great motivator. Here's to hoping Apple induces many to once again get hungry and have some freaking pride again.
Time to once again snap this ridiculous industry out of its complacency. Innovation - would be a pleasant surprise for once.