I think that the normal Watch and the Watch Edition is much more overpriced or ridiculous than people think. First, let me point out that I will probably get the higher end version next generation due to the massive improvements that they most likely would have made. I understand people who care about fashion and how they look and do not want to wear a cheap watch around, however I do think that Apple has done a poor job distinguishing computers and fashion this time. Apple is becoming a fashion company. 1. People now have this misconception that stainless steal is a better material than aluminum, but in reality aluminum is a much more expensive and rarer material. Some may say that the standard Watch looks better with the bands, which is true only in the case with the Milanese loop. 2. The Only "advantage/advantages" that the Watch has over the Watch sport : the screen is made of sapphire. I think that this is not a huge advantage. The ionX glass is more sturdy in big impacts like drops, but the sapphire is basically not scratch-able. Personally, I think that this is neither an advantage or a disadvantage for the Watch sport. The feel is the same, (except the ionX glass is lighter) and also unnoticeable unless you happen to scratch it somehow. This is not saying that the Watch sport is vulnerable to scratches, not at all. The sapphire is just almost invincible to it. 3. The pricing is a reasonable price, given the material used. But, as an intelligent, analytical consumer, it does not. Doesn't the casing matter more than the barely noticeable, lighter, expensive glass? Swiss watch makers only use sapphire to match the nice casing, which is not present in this case. I think that the conclusion given is, Apple will not make perfect lineups of products anymore. The aluminum should go with the sapphire, and the gold line shouldn't even exist. The iPad 1 & 2 has a major step up, and buying a Rolex - priced watch (1st Gen) is non sense. I am not hating on the people who spend money on a higher end watch, I'm just saying that you are being delusional in ways.