I'm in UK, so can only watch the iPhone frenzy from a distance. It's almost a relief not to be able to queue up on Friday to buy... a phone. But I'm fascinated by the 'viral marketing'; the Apple publicity people must be very happy that to find customers doing their job for them. And, yeah, it's 'sour grapes' too, 'cos a phone like this would/will answer a lot of my needs... especially if I could use it with a 'proper' keyboard. Though not a 'fanboy', I really appreciate Apple's ability to invent (or improve) products, and make them so simple and intuitive to use that an instruction book is unnecessary. My first Mac was an SE (still the sexiest Mac IMHO...), and I've had a succession of desktop Macs, laptop Macs, 2G iPod (stll working fine...), and, now, sometime soon, an iPhone. I've had a few phones... but none of them have convinced me. I don't want a phone that makes me feel stupid for not beiong able to work through all those nested menus. If a phone is complicated to use, I've reached the time of life when the fault may lie with the phone... not me. If there's a company to simplify the mobile phone, it's Apple. I'm gobsmacked (English expression = surprised) that other companies still don't 'get it'. Hell, I know nothing... but I could still design a better music player than all the so-called 'iPod killers'. It's bizarre that, after all these years, Apple still have the field to themselves. So kudos to Apple... but what the hell are the other manufacturers thinking about?? I hope the iPhone is everything it's supposed to be... and more... and I hope everyone in US enjoys unwrapping their new purchases. And when you switch it on, remember: it plays music, it does email... and... it's a phone.