That excuse we used to use about being so invested in the Apple ecosystem... We can't use that excuse anymore because we're already using Google's third-party keyboard on the iPhone. We're already using the Google YouTube app, we're already using the Google Chrome app rather than Apple's Safari. We use Google Maps over any other Map. Especially Apple's Maps. We're using Google Play Music... while we delete the iPhone's Music app. And now with Allo, Google beat them, one mo gain! Google's apps are better than Apple's apps. Now they have the perfect phone.