Let me be honest for a minute or two. Our beloved computer/software company is on the wrong track. I love Apple. I do. Apple is the reason the pc is a modern success. The mouse, firewire, graphical interface, the iPod-Apple is the best. But something is wrong-very wrong. I awaited MWSF as all of you and at first was blown away. From the new browser to the new powerbook, I thought like many of you that Apple outdid itself yet again. But it didn't. Here is why-Apple computers and products are works of art but they are too expensive. Almost $3,500 for a Powerbook?! A laptop that (let us be honest) is really a desktop. And almostt $2,000 for a 12" Powerbook? The average consumer cares about two things only-how much is it and will it break. Sure there are other concerns but those two are the most important. I say this because for two days I fought with myself over whether to by a 12" iBook or a 12" Powerbook. Yes there are major differences but honestly all I need it for is for word processing, the internet, music, and video. And I fought with myself because I was suckered in by the MWSF cool factor of the new powerbook. But the fact is the iBook is just what I need and I'm making this decision because of price. Apple will never be able to compete when its hardware is so expensive and I don't know why S. Jobs does not see this. We could take the industry by storm if our computers were cheaper than a pc. People would come in droves to buy an Apple. No one is loyal to Microsoft. No one likes Mircosoft but the average pc is cheaper and more powerful than a Mac. Not everyone is a tech geek like me. They want the most bang for the most buck and when the average comsumer compares a Intel P4 at $1400 with a Apple G4 at $1800 who do you think they will go with? We need to move away from this Apple cult thing. It is killing us. We finally have an OS that kicks ass. We have real applications that the average person can really use. We have the best mp3 player ever. But when the average person compares a 5GB iPod at $300 with an Archos 20GB at $300 which do you think that person will buy? Yes the Archos looks like a piece of crap, but it is the best bang for the buck. And where are the G5's? Why don't we have them yet? Why are we still at 800Mhz? S. Jobs has half of it right. Design is important but price and speed are the most important. We've all heard about those Lindows comptuers sold at WalMart for $199 right? They have become one of WalMarts biggest sellers. Why? Price. Plain and simple. Who the hell has heard of Lindows? But its cheap and people want cheap. Imagine if the new 12" powerbook was $1300 and the iBook were $600. Or if the 5gb iPod were $150 and the 20gb were $300. You would see Apple products everywhere-even without the speed bumps that our comptuers really need. Apple has a chance here but it needs to be cheaper. Just think of the game wars. We all know that the XBox and Playstation are worth $400 if you think about it. But they lower their prices to sell their products. That is what we need to do. Sell our computers and sell them fast. don't hate me for this. I just think we can do better.