http://www.berlinonline.de/berliner-zeitung/wirtschaft/396778.html Interview with Eddy Cue (in German). In the last paragraph he says (my translation): What we want to do with Motorola is to bring music to cell phones. There are many people who like to have their favorite music with them on their cell phone. This is a big opportunity for us. Soon, our music software iTunes will be integrated in many cell phones. Even in cheaper models. Because we want to appeal the masses. After this, we will see further.