One of the challenges in running a company with a successful product line is maintaining current sales while creating enhanced products within the same line. Auto dealers have dealt with this forever as auto model years bring changes in fairly predicable time periods, yet they seem to keep the inventory moving through discount incentives and direct sales. Even as huge model changes occur within a car line every few years, prospective buyers generally do not freak out as much over a possible $30K+ investment as they do with a $300 cell phone investment. So to those tormented by indecision buy what you need now and get over it. The day after the new iPhone 4G is announced, a new thread will appear for the upcoming iPhone 4GS and the features will be spectacular. Sometimes, the current model is actually better than the next one – just ask some BMW or Acura owners.